Mohsen Koofiani

Very Good in Design.

Mohsen Koofiani

About Mohsen Koofiani

Mohsen Koofiani is a designer, illustrator, and character designer whose academic achievements are painting. He has a great imagination and loves details, so he tries to refer to them in all his designs and ideas. Mohsen is an idea maker and likes to create an imaginary world for his friends. Loves peace and tranquility. Packaging design for food is one of his specialties and he has many ideas in this field. She loves cartoons and childish fantasy worlds and loves daydreaming.

  • Winner of 8 A' Design Awards.
  • Very Good in Design.
  • Original Design.
  • Highly Creative, Diligent and Innovative.
  • All Designs
Natura Dried Fruits

Natura Dried Fruits

Design

Hernuta Day Dried Fruits Packaging

Hernuta Day Dried Fruits Packaging

Design

Daity Galaxy Ice Cream Packaging

Daity Galaxy Ice Cream Packaging

Design

Pavanpet Pet Foods

Pavanpet Pet Foods

Design

Proshot Coffee Package

Proshot Coffee Package

Design

Big N Ben Ice Cream Packages

Big N Ben Ice Cream Packages

Design

Daity Galaxy Dessert Drink Packaging

Daity Galaxy Dessert Drink Packaging

Design

Neev Ice Cream Package

Neev Ice Cream Package

Design

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Interview with Mohsen Koofiani

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
As a child, my interest in designing was bright. Art had a special place in our family. Now that I am designing, I am completely happy and I feel good.
Can you tell us more about your company / design studio?
do not have a design studio. I'm a freelancer. But since I started graphic design, like all professional design studios, I have been professionally loyal to my clients.
What kinds of works do you like designing most?
Designs for food industries and children as well as very luxurious works.
What is your most favorite design, could you please tell more about it?
I really like the design that uses illustration. The use of details, both complex and very simple, can engage the mind and makes it think.
What is your favorite material / platform / technology?
Anything that can convey a feeling with it is attractive to me. Sometimes using a pencil to create a design and sometimes using software that is used for drawing.
When do you feel the most creative?
For me, inner feelings are something that gives me the opportunity to come up with ideas. I have to connect with what I am going to design.
Which aspects of a design do you focus more during designing?
I try my best to communicate with my audience. Color, layout, form, and ...
What kind of emotions do you feel when you design?
I am in a different world when designing, especially when it comes to illustration and idea generation. I dream and I deal with it.
When judging a design as good or bad, which aspects do you consider first?
Every beautiful design is formed from a beautiful mind and has a different world. Every design has a point of view that must be heard and felt and they should not be judged by personal taste. Beauties are a priority.
From your point of view, what are the responsibilities of a designer for society and environment?
The designer must be the messenger of the new world. The designer must acquaint the mental and inner view of the society with what they do not see. The designer must show beauty. Create culture and awareness.
How do you think the "design field" is evolving? What is the future of design?
Every human being has an idea. As discoveries and knowledge of the unknown world become new every day, ideas and innovations in design will advance. The only thing that is as endless as the world is the beautiful human mind. It is the designers who shape and guide the future of humanity.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
My exhibitions are works that are made according to the needs of my customers. Each of the designs that I present and print and enter the market is like an exhibition for me that people will see and choose and take home with them. Maybe I'm preparing for the next exhibition right now.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
The world and the people around us are so instructive that they are constantly displaying different ideas. But I take them, nurture them, and let them go with my inner childlike sense.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
My design style is based on childish feelings. Now it can be modern or classic. But what matters is the feeling that is conveyed and you absorb it. All my design effort is to create a smile. My approach to design is a universal design. Creating communication between people through design, breaking down boundaries through a common language.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Iran. In the city of Shiraz, a city whose king was once the founder of the Charter of Human Rights. Where there are great poets and beautiful houses. Where its wine is known to the whole world. City of Orange Spring Blossoms. Certainly, the designers of each country have been influenced by the artistic heritage of their own country and the world. If not, the creativity of a designer will definitely not be rooted. The rich art of my country is so much that it has always had a positive impact on my life. Iranian artistic culture has very strong roots.
How do you work with companies?
I understand their needs, I see myself as part of that company, I come up with ideas based on those needs and I present.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
In my opinion, every company should find its own style and choose its own designer based on that, knowing its own method of sale and the position of its own brand name in the market. After choosing, they should trust and release the designer mentally.
Can you talk a little about your design process?
After negotiating with the applicant company and hearing their needs, I typically examine their market for similar products. I study customer behavior. I provide the data to the customer and by consulting and cooperating with them, I find a good idea according to the type of product and market needs, and finally, I present it.
What are 5 of your favorite design items at home?
Pencil, pen and ink drawing, charcoal, office and design paper, watercolor, Wacom pen display.
Can you describe a day in your life?
I start my day with a relaxing coffee. I check my daily schedule. I will contact customers if needed. I complete daily information. I turn on the music. I prepare the line sketches of the designs I need. I will start implementing according to the priority of things. After work, I spend time with my family and get ready for the next day. (Of course, it was very, very brief)
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
A good designer must have a broad vision and plan. Be a master designer. Know art and color and not be far from society. Pay attention to the environment and be beautiful and endless in creativity. To strengthen the mind through study and research, a designer must display his ideas and enjoy what he does. All of this is achieved through practice and perseverance.
From your perspective, what would you say are some positives and negatives of being a designer?
The designer must be creative, up-to-date, courageous and, in general, original, that is, himself. But there is one thing that all designers have in common, and that is that they are emotional. A bad event can delay the process of brainstorming in an artist's mind.
What skills are most important for a designer?
Skills in design, photography, skills in good communication, skills in research.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
Pencil and paper, Photoshop, Illustrator, painter, sketchbook pro, camera, and relaxation software.
Designing can sometimes be a really time consuming task, how do you manage your time?
Sometimes you may fail again and again in creating an effect. In such cases, I empty my mind by listening to good music or designing another project so that I can make the right decision after a while.
How long does it take to design an object from beginning to end?
I do things very quickly and I am fully aware of this ability of mine. I spend all my time on idea generation. Depending on the idea, each project can take between 1 to 4 days to run.
What is the most frequently asked question to you, as a designer?
How much does the design cost and how long does it take to deliver it?
What type of design work do you enjoy the most and why?
Works in which illustration is used and has details. Design refreshes me, but when I paint, I feel like a part of me remains in it. In my opinion, illustration is the most effective way of visual communication.
What are your future plans? What is next for you?
My plan is to create different designs in the future. A design through which I can create a culture or be a messenger to a community.
Do you work as a team, or do you develop your designs yourself?
I develop my own designs. But if we look deeper into the design process, the environment and the people around us are our teammates.
Do you have any works-in-progress being designed that you would like to talk about?
Yes, I have several projects in progress, juice, dried fruit (for which I designed a cultural and support program), flour, and ...

Designer of the Day Interview with Mohsen Koofiani

Could you please tell us about your experience as a designer, artist, architect or creator?
My interest in design starts in childhood. My mother was a costume designer, my sister was a graphic designer also my brother was a writer and poet. As a teenager, I became acquainted with industrial work environments through my good illustration and design. I continued my education in painting. But my interest in packaging design started 20 years ago. In Iran, I work with famous companies such as Daiti ice cream, Parsirang eggs, Saliz chicken, Proshot coffee, etc.
How did you become a designer?
It has always been interesting for me to create and implement what goes on in my mind. I was fascinated by the fact that I could see a different world from the others. The design lightens my soul and gives me a sense of calmness.
What are your priorities, technique and style when designing?
Understanding the creation of a project and giving meaning to it, is very important to me. It is essential that you understand customers and their needs. Generate ideas and select the required technique and present the work. After brainstorming, I usually pre-design and execute it with software and then I will present it.
Which emotions do you feel when designing?
Two parts of a project are really enjoyable. The first is to create an idea and the second is to present the project. I'm totally excited about these two parts.
What particular aspects of your background shaped you as a designer?
Painting, illustration, sculpture, and photography have been very effective in shaping my designer's vision.
What is your growth path? What are your future plans? What is your dream design project?
All I try to do is be an influential designer for the community. I want to present projects that can have a cultural impact on people and society.
What are your advices to designers who are at the beginning of their career?
The only thing I can say is to be yourself and strengthen your mind.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
You do not have to be a copycat to be different and special. Gaining experience with great designers can help you improve yourself.
What is your day to day look like?
A good coffee, an energetic atmosphere, and amazing impressive music. Things I try to have during the day.
How do you keep up with latest design trends? To what extent do design trends matter?
Study and research is the best way to connect with the new world. Being able to update your style with new technology is very effective in your progress.
How do you know if a product or project is well designed? How do you define good design?
A good design should catch the eyes in a second. Whether I like that style or not, a good design will affect my mind for a moment and attracts me all the time.
How do you decide if your design is ready?
I have been constantly thinking about its formation since the design started. I check the design when it is in the shop window or in the hands of a customer and look at it from this point of view. When I get to the word wow, it is when I press the file save key firmly on the computer.
What is your biggest design work?
Everything I start is a big project for me and I see it as big. All projects are respectable to me and I love them all.
Who is your favourite designer?
I like a design that respects itself and the community and offers a standard and acceptable design.
Would you tell us a bit about your lifestyle and culture?
I like countries that have a long and rich culture. I love places where art is growing and its community respects art and the artist. Certainly, all cultures in any project can be inspiring. It does not matter if the idea and the impact are related to the culture of my own country or to another country. Rich art and culture are common languages.
Would you tell us more about your work culture and business philosophy?
The first thing that matters to me in business communication is personal communication. I work with someone who cares about originality. It has always been very easy for me because I enjoy designing. It does not matter to me individually or as a team. It's fun for me when it comes to achieving your goal.
What are your philanthropic contributions to society as a designer, artist and architect?
I myself love and respect the environment. As far as I can, I direct my client in the same direction. But in my plans, I try to have a part of it. For those who work in this field. He has a lot of respect.
What positive experiences you had when you attend the A’ Design Award?
The first advantage of participating in the A'design contest was that the contest was different. The second was its size and prestige, and the third was that I knew I was going to meet valuable designers, and it was an honor to be with them. It is definitely important for you and those around you to get badges and achievements when you compete in a Level 1 race. That this word makes you feel very good about your body and you feel that you have chosen the right path.

Extended Interview with Mohsen Koofiani

Could you please tell us about your experience as a designer, artist, architect or creator?
I graduated in painting then I became interested in design as a teenager. Packaging design, illustration, and painting is my main specialty in designing.
How did you become a designer?
I enjoy creating what is in my mind and displaying it. I feel the statistics and flight while designing. The design gives me a sense of relief.
What are your priorities, technique and style when designing?
I neither chose nor had to, I felt like becoming a designer from the inside.
Which emotions do you feel when designing?
I am a packaging designer and illustrator. I design whatever I can. I really like a design for food industries and beverage companies.
What particular aspects of your background shaped you as a designer?
I am not a myth. But to become a good designer, they must have a beautiful attitude and try hard to listen, look and be different.
What is your growth path? What are your future plans? What is your dream design project?
A good designer designs well and executes well. But a great designer has a broader vision. Sees well, hears well, understands well, analyzes well, designs well, and delivers well.
What are your advices to designers who are at the beginning of their career?
A correct and different understanding of the design in a way that nobody else can. A good design lasts forever!
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Good designs look better. Good design looks different and impressive. It does not become repetitive and old. Anything that works should be invested in, but a good plan should be maintained because it will last longer.
What is your day to day look like?
For someone who respects my work, I offer a design that is born within me and with all my emotions.
How do you keep up with latest design trends? To what extent do design trends matter?
Illustration of characterization and design of Ferdowsi Shahnameh book with different packaging, one of the most influential poetry books in the world.
What is your biggest design work?
I like the Picasso cow design because it is simply completely drawn. Coca-Cola glass packaging design, creating a simple and impressive form of packaging.
Who is your favourite designer?
My best design so far has been Proshot coffee packaging. Because a large part of my soul is in these packages. These packs offer a different version of the coffee product marketing hand in hand with revolutionary coffee characters.
Would you tell us a bit about your lifestyle and culture?
Ideation and style and being able to identify exactly what they are great at and what they like.
What are your philanthropic contributions to society as a designer, artist and architect?
Design is, in my opinion, abandonment. Designing a bridge between the inner and outside of our mind. Design is a common language among all the people of the world.

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