Projekt Vicutu Concept Projekt wnętrza sklepu flagowego autorstwa: Antistatics Architecture zdobył cenioną i bardzo prestiżową nagrodę Złota Nagroda A' Design Award 2023 w kategorii konkursowej: Projektowanie Wnętrz.
ZłotaWnętrza· 2023
Vicutu Concept Projekt wnętrza sklepu flagowego
Projektant: Antistatics Architecture
Klient: Vicutu
Zwycięzca Złota Nagroda A' Design Award w kategorii: Wnętrza
Zweryfikowany Zwycięzca Nagrody
Zweryfikuj status nagrody dla #150086Projekt
O projekcie Vicutu Concept Projekt wnętrza sklepu flagowego
Vicutu Concept to wnętrze sklepu flagowego stworzone dla marki modowej w Pekinie. Sklep zajmuje 1 680 metrów kwadratowych na dwóch kondygnacjach. Duży trójwymiarowy system diagonalnej kratownicy z plecionego aluminium tworzy fasadę i nawiązuje do tkanin oraz krawiectwa odzieży męskiej. Wewnątrz teksturowane, artystyczne ściany cementowe tworzą spokojną, rzeźbiarską scenerię. Ściany i lady ekspozycyjne zdają się wyrastać z podłogi i sufitu, a ukryte źródła światła wzmacniają poczucie ciągłości. Wnętrze oferuje odwiedzającym fizyczne doświadczenie przestrzeni i mody.
Wyróżnienie
O nagrodzie Złota Nagroda A' Design Award
Vicutu Concept Projekt wnętrza sklepu flagowego to laureat Złotej Nagrody A' Design Award, ogromnie prestiżowego wyróżnienia przyznawanego pierwszorzędnym, wspaniałym i znakomitym projektom. Laureaci Złotej Nagrody to niezwykle innowacyjne, wizjonerskie i olśniewające dzieła, które odzwierciedlają geniusz, mądrość i kunszt ich twórców. Vicutu Concept Projekt wnętrza sklepu flagowego ma być wysoko chwalonym, wyznaczającym trendy i monumentalnym wynalazkiem, który dostarcza bezprecedensowej wartości. Ten projekt nagrodzony Złotą Nagrodą A' Design Award to spektakularne, szanowane dzieło, które w znacznym stopniu przynosi korzyści i przesuwa granice sztuki, nauki, designu i technologii. Vicutu Concept Projekt wnętrza sklepu flagowego wywołuje intensywne uczucie pożądania, budzi pasję, zachęca do kreatywności i fascynuje nas.
Za kulisami projektu
Pakiet prasowy
Autorzy, członkowie zespołu i szczegóły techniczne podane przez projektanta.
- Unikalne Cechy
- The Concept Store for the Vicutu Fashion Brand, architecturalizes and spatializes the core elements of the brand through the exploration, manipulation, and reinvention. The clothing attributes of the fashion industry are reinterpreted through futuristic vision and exquisite architectural language, providing customers with a unique experience while remaining true to the expression of the fabric, tailoring and quality of the fashion. The space creates deeply experiential engagement with visitors.
- Wymiary i Opakowanie
- Similar to the nature of tailoring flat fabrics into three dimensional garments, the construction of the façade comes from an innovative fabrication process of bending and flexing aluminum sheets into doubly curved geometries. The facade is all prefabricated panels and installed on site precisely. The architecture area of the store is 1,680 sqm, divided in two stories.
- Tagi
- Immersive, digital fabrication, diagrid, fashion, growth, futuristic, innovation, weaving, experience
- Technologia Produkcji
- For the first time in the architectural industry, a large-scale three-dimensional aluminum woven diagrid system is adopted, which reflects the production process and fabric properties of men's clothing on the facade. Textured artistic cement wall reflects a classic, low-key, and sculptural environment. All walls and display counters "grow" from the ground and the ceiling, at the meantime the effect of continuity and growth is enhanced through hidden light sources. Throughout the store, the growth pattern language creates a unity through its varied expression and implementation as detail. Embedded as relief within pedestals, as graphic within floor patterns and as a three-dimensional lattice in the interior façade. Special fabricated GRG panels with "diagrid" patterns are built within the wall details.
- Wyzwanie Projektowe
- The challenge of the work is utilizing the different construction tectonics in one project from exterior to interior. Also, how to apply a continuous curvilinear geometry into a large space, though scale changes, from façade panels to the interior wall and ceiling, to the display podium, considering both traditional way of construction through standard arches and lines, and inserting customized panels from digital fabrication.
- Badania
- The design concept is extracted from the "V" shape of the Vicutu brand and integrated into the flexible bending to form an ecological weaving system from the stitching natural of the fashion fabric. The continuous language exhibits throughout the architectural facade to the interior special language and details. Within the interior of the concept store, the whole space language simulates the mountains, waterfalls, deserts, and celestial phenomena in the nature, creating an immersive place of endless rebirth and nirvana, reflecting the perseverance of mankind. Textured artistic cement wall reflects a classic, low-key, and sculptural environment.
- Inspiracja
- Within the interior of the concept store, the whole space language simulates the mountains, waterfalls, deserts, and celestial phenomena in the nature, creating an immersive place of endless rebirth and nirvana, reflecting the perseverance of mankind. Textured artistic cement wall reflects a classic, low-key, and sculptural environment. The Continuous curvilinear space is created through a geometric language distilled from flowing and draping fabrics.
- Czas Trwania Projektu
- Within three years of design and construction (2020-2022), the brand new Vicutu concept store is appeared at the promenade street front of Shangde Center in Daxing District, Beijing. It is divided into upper and lower floors, with a total building area of 1680 square meters, including three brands Gornia, Vicutu Blue Label and Vicutu Red Label. The design concept is extracted from the "V" shape of the Vicutu brand and integrated into the flexible blending to form an ecological weaving system from the stiching natural of the fashion fabric. The continuous language exhibits throughout the architectural facade to the interior special language and details.
- Przebieg Działania
- Throughout the store, the woven diagrid language creates a unity through its varied expression and implementation as detail. Embedded as relief within pedestals, as graphic within floor patterns and as a three-dimensional lattice in the interior façade, this geometry adds an additional layer of reference to the woven nature of fashion, both literally as a means of producing fabric, but additionally as an expression of the client, as a leader in the industry, who has become interwoven position within the artistic development of Chinese fashion. The project serves as a deep and multifaceted showpiece for the client to exhibit not only the latest designs of the brand, but also as a means of illustrating the potentials for innovation within unique collaborations with other industries like architecture. The space creates deeply experiential engagement with the visitor through the fine attention to detail across the scale of the project. Promoting the physical experience of space and fashion, the space offers a retreat from the digital world.
- Patenty
- Copyrights belong to AntiStatics Architecture, 2023.
- Członkowie Zespołu
- Architect’ Firm: AntiStatics Architecture, Lead Architects: Mo Zheng, Martin Miller, Project Architect: Christopher Beckett, Team: Yasser Hafizs, Luke Theodorius E.D.Santoso, Frank Feng, Annie Liu, Dhaga Aman, Wenlin Bai, Yue Xi, Boyan Zhang, Arthur Yang, Yong Li, Weidong Zhang, Zhiming Wu, Changyong Guo, Jingwei Zhang, Client:VICUTU (Beijing Gelei Fashion Technology Co., Ltd), Main Contractor: Beijing Chenfeng Polang Architectural Decoration Engineering Co., Ltd., GRG Fabricator: E-grow Shanghai
- Autorzy Zdjęć
- Photo credits: UK Studio, AntiStatics
Video Credits: AntiStatics
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