Zacapa Reserva Limitada 2019 Design d'Embalatge de Rom per Michelle Mak - forceMAJEURE Design

Lo dissènh Zacapa Reserva Limitada 2019 Design d'Embalatge de Rom per Michelle Mak - forceMAJEURE Design es un laureat autfo estimfo del prestigfo 2020 A' Design Award d'Aur dins la Categoria de Competfo Edicion Limitada.

AurEdicion Limitada· 2020

Zacapa Reserva Limitada 2019 Design d'Embalatge de Rom

per Michelle Mak - forceMAJEURE Design

Client : Diageo

Laureat del A' Design Award d'Aur dins la Categoria Edicion Limitada

55,278

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Colors

Lo Concèpte

A prepaus de Zacapa Reserva Limitada 2019 Design d'Embalatge de Rom

Zacapa Reserva Limitada 2019 es un design d'embalatge d'edicion limitada per un rom envielhit. L'etiqueta marrona amb letras en fuèlha d'aur complementa las tonalitats ambradas e dauradas del liquid. La benda emblematica de petate, una benda de palha teissuda realizada en colors especialas per aquesta edicion per d'artesanas localas guatemaltècas, envolopa la botelha. Lo design del recipient mescla de lavaduras de colors e de texturas inspiradas del païsatge guatemaltèc. Sul recipient, la benda de petate e la benda emblematica amb las nòtas de degustacion son presentadas en tonalitats dauradas.

La Reconoissença

A prepaus del A' Design Award d'Aur

Zacapa Reserva Limitada 2019 Design d'Embalatge de Rom a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Zacapa Reserva Limitada 2019 Design d'Embalatge de Rom siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Zacapa Reserva Limitada 2019 Design d'Embalatge de Rom crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
Dimensions e Embalatge: Bottle: 750 ml
Etiquetas: #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
Tecnologia de Produccion: This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
Desaffo de Dissènh: The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
Inspiracion: Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
Membres de l'Equipa: Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director
Crèdits d'Imatges: Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design