The Meaninghall Tea Empaquetatge de tè per Suzhou SoFeng Culture Media Co.,Ltd.

Lo dissènh The Meaninghall Tea Empaquetatge de tè per Suzhou SoFeng Culture Media Co.,Ltd. es un laureat autfo estimfo del prestigfo 2020 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2020

The Meaninghall Tea Empaquetatge de tè

per Suzhou SoFeng Culture Media Co.,Ltd.

Client : Meaninghall

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

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Lo Concèpte

A prepaus de The Meaninghall Tea Empaquetatge de tè

Lo Meaninghall Tea es un disseny d'empaquetatge pel tè verd Biluochun. Lo Biluochun es un tè verd produsit a Luxiang, una pichona vila al bòrd del lac Tai a Suzhou, en China. L'empaquetatge es fach amb un papièr d'art especial amb una textura tacada que rapèla las vièlhas parets del centre de la vila. De grafics de linhas simplas combinan los simbòls de la montanha, del lac e de la sala dins una sola imatge de païsatge. L'estampatge a caud es aplicat per exprimir lo caractèr natural del tè. Una illustracion elaborada es evitada, çò que fa que la cultura locala es presentada d'una manièra calma e contemporanèa.

La Reconoissença

A prepaus del A' Design Award d'Argent

The Meaninghall Tea Empaquetatge de tè a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que The Meaninghall Tea Empaquetatge de tè siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. The Meaninghall Tea Empaquetatge de tè es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a mackating goals，we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers.
Dimensions e Embalatge: Big Box Width 290mm x Depth 85mm x Height 180mm
Small Box Width 70mm x Depth 70mmx Height 105mm
Bronzing Process
Etiquetas: Package, Tea, China, Suzhou, Biluochun
Tecnologia de Produccion: We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.
Desaffo de Dissènh: Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.
Recèrca: Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.
Inspiracion: The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters.
Durada del Projècte: The project started in April 2019 in Suzhou, China and finished in December 2019.
Flux Operacional: This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.
Brevets: Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.
Membres de l'Equipa: Sha Feng, Creative Director
Lu Jiayi, Art Director
Xu Kai, Designer
Crèdits d'Imatges: Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019