World Cyber Games 2019 Xi'an Festenal d'Esports Electronics per Kenneth Nienhuser

Lo dissènh World Cyber Games 2019 Xi'an Festenal d'Esports Electronics per Kenneth Nienhuser es un laureat autfo estimfo del prestigfo 2020 A' Design Award d'Aur dins la Categoria de Competfo Eveniment.

AurEveniment· 2020

World Cyber Games 2019 Xi'an Festenal d'Esports Electronics

per Kenneth Nienhuser

Client : Eidetic Marketing

Laureat del A' Design Award d'Aur dins la Categoria Eveniment

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Lo Concèpte

A prepaus de World Cyber Games 2019 Xi'an Festenal d'Esports Electronics

World Cyber Games 2019 Xi'an es un festenal d'esports electronics tengut pendent quatre jorns dins un centre d'exposicion a Xi'an, en China. L'eveniment cobrissiá 30 000 mètres carrats e recampèt 504 atlètas de 33 païses. Lo design es basat sus la forma cubica del logotip de l'eveniment. Los punts, las arestas e las fàcias del cub foguèron aplicats a l'empont, a la senhalizacion e als produches derivats. Un cub en equilibri sus una aresta foguèt bastit coma monument LED dins la plaça centrala. Los caminaments, los emponts e las installacions foguèron planificats per guidar lo flux dels visitaires. Lo programa comprenián un tornei, una ceremonia de dobertura, un festenal de musica e un eveniment de cosplay.

La Reconoissença

A prepaus del A' Design Award d'Aur

World Cyber Games 2019 Xi'an Festenal d'Esports Electronics a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que World Cyber Games 2019 Xi'an Festenal d'Esports Electronics siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. World Cyber Games 2019 Xi'an Festenal d'Esports Electronics crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: For the WCG 2019, the main focus was consistent communication. Due to a 6 year absence, there were many challenges to overcome. To absolve these, we overhauled all wording related to design across various forms of documentation, from brand identity to event design, even operations. Consistent communication was required since WCG had evolved from being simply an esports tournament and had grown into an event that offered user engagement programs, a music festival, and conferences.
Dimensions e Embalatge: Venue: Xi’an Qujiang International Exhibition center
Total Area: 30,000 sqm
Main Stage: Width 55,000mm x Depth 11,000mm x Height 10,000mm
Centre Plaza: Width 10,000mm x Depth 10,000mm x Height 9,500mm
Etiquetas: game, eSports, WCG, World cyber games, festival
Tecnologia de Produccion: In production, we focused on effectiveness. All parts of the event space, including pathways, stages, facilities, and others, were planned out to create optimum flow throughout the event. Throughout the construction and application of structures and platforms, banner printing, and more, we maximized efficiency in costs and operations, sticking to the strategy of ‘Choice and Focus’ to maximize detail depending on location, applying the most detail to spaces that received the most attention.
Desaffo de Dissènh: The return of WCG was the most difficult hurdle for us to overcome in this project. In the esports industry, change comes fast, in an ever-cycling world of tournaments and trends. Gamers were only familiar with the old, outdated style of previous events. Our greatest task was introducing a new WCG to viewers without erasing the fond memories of older fans. So we presented a show match, starring veteran players from previous WCG tournaments, while introducing new programs and designs.
Recèrca: To ensure enjoyment, we conducted research, visiting the site location, interviewing gamers, running simulations and other methods to gather as much data as we could. Our conclusion was that we would have to provide communication design that consistently conveyed that this was a WCG that was here to stay. Consistency was defined by the WCG logo, the ‘cube’. After interpreting its shape multi-dimensionally, it was applied through various communication items like pamphlets and merchandise.
Inspiracion: WCG 2019 Xi’an’s design’s biggest motif was the WCG logo, the ‘cube’. Our design team interpreted the aspects of the cube, its points, edges, faces, and outline, throughout design application. For example, to illustrate progress and opposition on our stage, the cube’s intersecting edges were used, and to signify harmony, the cube itself was balanced on one edge at the center of the main plaza as a LED monument.
Durada del Projècte: January 2019 kicked off the tournament. The venue was already established at Xi’an, China’s “Xi’an Quijang International Conference & Exhibition Center”. That meant there were 7 months to plan out in detail the space design, communication design, event operations planning and more before the finals in July. The event took place from July 18th to 21st, 2019 over the course of 4 days.
Flux Operacional: The World Cyber Games are the world’s first game Olympics who left the tournament scene 6 years ago. The goal now was to provide a Grand Finals that global fans with 504 athletes from 33 different countries could enjoy. Operations included managing the tournament for the 4 day event, user programs, and management of the Players Lounge for optimal communication and coordination of the athletes. Over the course of 4 days, there was also an EDM festival, an opening ceremony, and a Cosplay program.
Membres de l'Equipa: Operating Directors: Ashley jung, Vicky Jin
Creative Directors: Justin Choi, Jessica Choi
Sr. Account Planners: Han Gao, Jina Cha, Jay Lee
Planners: Scott Shin, Leah Kang, Kevin Ham, Chris Ahn
Sr. Designers: Kimmi Kim, Min Seo, Olivia Shin
Designers: Ella Choi, Joanna Seok, Jed Jung