Winetime Seafood Empaquetatge per Olga Takhtarova

Lo dissènh Winetime Seafood Empaquetatge per Olga Takhtarova es un laureat autfo estimfo del prestigfo 2020 A' Design Award de Platin dins la Categoria de Competfo Dissènh d'Embalatge.

PlatinEmbalatge· 2020

Winetime Seafood Empaquetatge

per Olga Takhtarova

Client : Sot B&d

Laureat del A' Design Award de Platin dins la Categoria Embalatge

988,506

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Colors

Lo Concèpte

A prepaus de Winetime Seafood Empaquetatge

Lo design d'empaquetatge per la seria Winetime Seafood deu demostrar la frescor e la fiabilitat del produit, deu lo distingir favorablament dels concurrents, èsser armoniós e comprensible. Las colors utilizadas (blau, blanc e irange) crean un contrast, emfatisan los elements importants e reflectisson lo posicionament de marca. Lo concept unic desvolopat distingís la seria dels autres fabricants. L'estrategia d'informacion visuala a permés d'identificar la varietat de produits de la seria, e l'utilizacion d'illustracions enlòc de fòtos a rendut l'empaquetatge mai interessant.

La Reconoissença

A prepaus del A' Design Award de Platin

Winetime Seafood Empaquetatge a ganhat la distincion A' Design Award de Platin, una reconeissença extrèmament prestigiosa acordada a de designs verdadièrament excepcionals, elegants e magnifics. Los ganhaires del Platin son meravilhas de la creacion, testimoniatges dels limits de la creativitat intellectuala, e mòstran lo professionalisme inegalable e lo geni de lors designers. S'espèra que aqueles designs sián las òbras mai reconegudas, que definisson l'estetica d'una epòca, contribuïsson al ben-èstre de la societat e fan avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Winetime Seafood Empaquetatge presenta un nivèl transcendent d'excellença e fa, sens cap de dobte, del mond un luòc melhor gràcias a sas caracteristicas avantatjosas e preciosas. Winetime Seafood Empaquetatge es una òbra ganhaira de la distincion A' Design Award de Platin que desrevelha de desirs, inspira, entosiasma, encanta e fa néisser una granda jòia.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker.
Dimensions e Embalatge: boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
Etiquetas: seafood, fish, frozen food, packaging, branding
Tecnologia de Produccion: The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.

The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains.
Desaffo de Dissènh: The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
Recèrca: The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
Inspiracion: Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
Durada del Projècte: Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
Flux Operacional: In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
Crèdits d'Imatges: Imagines №1-5 are used images www.shutterstock.com
www.freepik.com