Lo dissènh India Packaging Empaquetatge de Produch per Xiaomi es un laureat autfo estimfo del prestigfo 2020 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.
ArgentEmbalatge· 2020
India Packaging Empaquetatge de Produch
per Xiaomi
Client : Xiaomi
Laureat del A' Design Award d'Argent dins la Categoria Embalatge
Laureat de Prèmi Verificat
Verificar l'Estat del Prèmi per #92159Lo Concèpte
A prepaus de India Packaging Empaquetatge de Produch
India Packaging es un sistèma d'empaquetatge creat per una gamma de produches electronics de consomacion venduda sul mercat indian. Lo design emplega un esquèma de colors contrastant taronja e negre per aumentar l'impacte visual e per reflectir la color principala de la marca. Un airal dedicat sus cada bóstia pòrta l'identitat de la marca, çò que permet de servar lo meteis estil a travèrs de produches de categorias e talhas diferentas. Una estructura clara sul davant presenta las informacions clau del produch, l'eslogan e los ponches de venda principals. Cada bóstia es facha de papièr, decopada e plegada en forma.
La Reconoissença
A prepaus del A' Design Award d'Argent
India Packaging Empaquetatge de Produch a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que India Packaging Empaquetatge de Produch siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. India Packaging Empaquetatge de Produch es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Darrièr lo concèpte
Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
- Dimensions e Embalatge
- dimension height 30-120, Length 50-95, width 32-50mm
- Etiquetas
- electronic, orange, colorful, technology
- Tecnologia de Produccion
- material: Paper Structure: paper die cut and fold to box.
- Desaffo de Dissènh
- With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
- Recèrca
- Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
- Inspiracion
- Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
- Durada del Projècte
- The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
- Flux Operacional
- Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
- Brevets
- Copyrights belong to Xiaomi, 2019
- Membres de l'Equipa
- Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song - Crèdits d'Imatges
- Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
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