Songhua River Rice Embalatge d'Arròs per 33 and Branding Co., Ltd.

Lo dissènh Songhua River Rice Embalatge d'Arròs per 33 and Branding Co., Ltd. es un laureat autfo estimfo del prestigfo 2020 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2020

Songhua River Rice Embalatge d'Arròs

per 33 and Branding Co., Ltd.

Client : Sourceage

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

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Lo Concèpte

A prepaus de Songhua River Rice Embalatge d'Arròs

Songhua River Rice es un produch d'arròs d'aut de gama del Grop Alimentari SOURCEAGE. Amb l'acostament de la Fèsta de Primavèra - la festa tradicionala chinesa - an concebut un produch d'arròs bèlament embalat per servir de regal als clients per las festas de la Fèsta de Primavèra, alara la concepcion d'ensemble deu far èco a l'atmosfèra festiva de la Fèsta de Primavèra, en soslinhant los elements culturals chineses tradicionals e lo sens auspiciós e favorable.

La Reconoissença

A prepaus del A' Design Award d'Argent

Songhua River Rice Embalatge d'Arròs a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Songhua River Rice Embalatge d'Arròs siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Songhua River Rice Embalatge d'Arròs es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
Dimensions e Embalatge: Width 210mm x Depth 40mm x Height 160mm
Etiquetas: Package，China，Rice，Food，Festival，Cultural
Tecnologia de Produccion: The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
Desaffo de Dissènh: Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
Recèrca: This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
Inspiracion: Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
Durada del Projècte: The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
Flux Operacional: By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
Brevets: Copyrights belong to 33 and branding, 2019.
Membres de l'Equipa: Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Crèdits d'Imatges: Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.