Light - Discovering Umbria Libre Tipografic per Paul Robb

Lo dissènh Light - Discovering Umbria Libre Tipografic per Paul Robb es un laureat autfo estimfo del prestigfo 2020 A' Design Award de Bronze dins la Categoria de Competfo Imprimariá.

BronzeImprimariá· 2020

Light - Discovering Umbria Libre Tipografic

per Paul Robb

Client : Salt & Pepper

Laureat del A' Design Award de Bronze dins la Categoria Imprimariá

25,038

Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #88176

Visitar lo site Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de Light - Discovering Umbria Libre Tipografic

Aprèp lo tremblatèrra devastator de 2016, la Region d'Ombria d'Itàlia necessitèt un reposicionament de sas comunicacions. Aqueste catalòg es aquel percors que presenta las riquesas culturals de zònas desconegudas del territòri. Cada pagina d'indèx de seccion foguèt concebuda en se concentrant sus la comunicacion d'aquesta narraciòn. Encara que siá principalament un percors fotografic de lutz e de cultura desconeguda, la partida textuala del catalòg es estada tractada per equilibrar l'istòria visuala.

La Reconoissença

A prepaus del A' Design Award de Bronze

Light - Discovering Umbria Libre Tipografic a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Light - Discovering Umbria Libre Tipografic siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Light - Discovering Umbria Libre Tipografic satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Dynamically anchoring the catalogs are two bespoke typefaces. The first font is three different combinations. Inspired from concealing and reflect the words with controlled randomness emulating the lighting situations in continual flux. The same word yields different combinations each time creating a rhythmic pattern.
The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long-drawn shadows.
Dimensions e Embalatge: Cover: Fedrigoni sirio black black gr. 290
Internal pages: Fedrigoni arco design da gr. 140
Etiquetas: Type/Font Design, Identity design, Catalog, Photography, Typography
Tecnologia de Produccion: Volume: 256 pages
Cover: Silkscreen printing
Internal pages: 4 color offset
Desaffo de Dissènh: Having been affected by the earthquake of 2016, these catalogs explore and celebrate the cultural unseen beauty of the region of Umbria. The catalog accompanies the traveling exhibition, used to demonstrate how little of the cultural heritage was affected by the earthquake and to dispel misrepresented ideas in the press.
Recèrca: All areas of the Umbrian territory were visited and researched by the journalist, Cristiana Mapelli. Developing the story from the local population we were able to discover places only they knew, exposing cultural elements not on the normal visitors itineraries.
Inspiracion: The catalogs explore the links between photography light and shadow within the confines for the rich local cultural heritage, a photographic journey of the territory and juxtaposes custom typefaces and contemporary layout.
Durada del Projècte: Design and Art direction from November 2018 to January 2019, Umbria, Perugia
Flux Operacional: The book was developed as a marketing and branding territorial advertising piece. We were approached to identify and refocus and create a marketing tool to requalify and reinforced an optimistic public perception of the region. Only 7% of the territory was damaged by the earthquake but reported in the press as being 100% damaged, the concept was to reinforce the brand reputation and demonstrate to the territory.
The project has been shortlisted to the Italian ADI Design Index - Compasso d’oro 2020 and won Gold at the Novum Awards 2019 and Sustainable design of the year at the Novum Awards 2019.
Membres de l'Equipa: Designer & Art Direction: Paul Henry Robb
Type design: Paul Henry Robb
Designer: Moira Bartoloni
Animator: Tommaso Calderini
Audio: Paul Henry Robb
Photography: Marco Giugliarelli
Copy: Cristiana Mapelli
Crèdits d'Imatges: Photography copyright, Paul Robb & Marco Giugliarelli