Mirzam: Monsters Collection Embalatge de Chocolat per Backbone Branding

Lo dissènh Mirzam: Monsters Collection Embalatge de Chocolat per Backbone Branding es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Aur dins la Categoria de Competfo Dissènh d'Embalatge.

AurEmbalatge· 2021

Mirzam: Monsters Collection Embalatge de Chocolat

per Backbone Branding

Client : Backbone Branding

Laureat del A' Design Award d'Aur dins la Categoria Embalatge

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Lo Concèpte

A prepaus de Mirzam: Monsters Collection Embalatge de Chocolat

Los fabricants de chocolat dels Emirats Arabs Units (Dubai) necessitavan un imatge de marca per lor chocolat artesanal de fava a barra. Del nom e l'identitat al disseny del produch e a l'embalatge, l'equipa concebèt cada element amb una istòria fascinanta a l'entorn del concept entièr. La marca basada sus de viatges a travèrs l'Orient antic seguissent de rotas oceanicas e de camins oblidats dempuèi long foguèt creada. Un viatge d'un país a l'autre, en rencontrant de monstres e de personatges mitics. Lo disseny de l'embalatge es l'illusion d'un viatge entre mite e realitat.

La Reconoissença

A prepaus del A' Design Award d'Aur

Mirzam: Monsters Collection Embalatge de Chocolat a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Mirzam: Monsters Collection Embalatge de Chocolat siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Mirzam: Monsters Collection Embalatge de Chocolat crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Dimensions e Embalatge: Width 31 mm x Depth 1 mm x Height 61 mm
Etiquetas: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Tecnologia de Produccion: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Desaffo de Dissènh: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Recèrca: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Inspiracion: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Durada del Projècte: January-September 2015, Yerevan, Armenia
Flux Operacional: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Brevets: Copyrights belong to Mirzam Chocolate Makers
Membres de l'Equipa: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
Crèdits d'Imatges: All Photo Credits to Bacbkone Branding