The Sands Wine Labels Etiquetas de Vin per Giovanni Murgia

Lo dissènh The Sands Wine Labels Etiquetas de Vin per Giovanni Murgia es un laureat autfo estimfo del prestigfo 2018 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.

FèrreEmbalatge· 2018

The Sands Wine Labels Etiquetas de Vin

per Giovanni Murgia

Client : Cantina Li Duni

Laureat del A' Design Award de Fèrre dins la Categoria Embalatge

19,745

Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de The Sands Wine Labels Etiquetas de Vin

Per realizar lo disseny d'aquestas etiquetas, la recèrca s'es portada sus las tecnicas d'impression, los materials e las causidas graficas, capables de representar las valors de l'entrepresa, l'istòria e lo territòri ont aquestos vins naisson. Lo concèpte d'aquestas etiquetas part de la caracteristica dels vins: la sabla. De fach, las vinhas posson sus la sabla de mar a pròche distància de la còsta. Aqueste concèpte es realizat amb una tecnica de gofrat per reprendre los motius sus la sabla dels jardins zen. Las tres etiquetas ensemble compòsan un disseny que representa la mission de la cava.

La Reconoissença

A prepaus del A' Design Award de Fèrre

The Sands Wine Labels Etiquetas de Vin a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que The Sands Wine Labels Etiquetas de Vin siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, The Sands Wine Labels Etiquetas de Vin merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Dimensions e Embalatge: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Etiquetas: wine, label, packaging, wine label design
Tecnologia de Produccion: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Desaffo de Dissènh: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Recèrca: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Inspiracion: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Durada del Projècte: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Flux Operacional: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Brevets: No copyrights on this project
Membres de l'Equipa: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Crèdits d'Imatges: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver