X alarm Filtre de Cigarreta per Ladan Zadfar and Mohammad Farshad

Lo dissènh X alarm Filtre de Cigarreta per Ladan Zadfar and Mohammad Farshad es un laureat autfo estimfo del prestigfo 2017 A' Design Award d'Argent dins la Categoria de Competfo Social.

ArgentSocial· 2017

X alarm Filtre de Cigarreta

per Ladan Zadfar and Mohammad Farshad

Client : Creator studio

Laureat del A' Design Award d'Argent dins la Categoria Social

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Lo Concèpte

A prepaus de X alarm Filtre de Cigarreta

X alarm es una alarma pels fumadors per los far prendre consciéncia de çò que fan a eles-meteisses al moment qu'o fan. Aqueste dessenh representa una novèla generacion de filtres de cigarretas. Aqueste dessenh pòt èsser un bon remplaçament per las publicitats costosas contra lo tabac e a mai d'influéncia sus l'esperit dels fumadors que tota autra publicitat negativa. A una estructura fòrça simpla : los filtres son estampats amb una tinta invisibla que cobrís la zòna negativa del dessenh e amb cada tirada lo dessenh apareis mai clar, alara amb cada tirada vesètz vòstre còr que devèn mai escur e sabètz çò que vos arriba.

La Reconoissença

A prepaus del A' Design Award d'Argent

X alarm Filtre de Cigarreta a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que X alarm Filtre de Cigarreta siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. X alarm Filtre de Cigarreta es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: X alarm looks like any other regular filter at first, but when you start smoking, each puff makes a sketch visible on the top part of filter, it is designed in a way that the negative area of the sketch will be covered with a colorless ink (sketches such as a heart, a lung, male and female signs and so many other things that smoking affects). It may seem so simple but what we aimed is the minds of smokers .
Dimensions e Embalatge: Our design is meant to be the exact size of the surface of any cigarette filter brands .
Etiquetas: warning, cigarette filter, life, health, Cancer, Lungs, environment, smoke, tobacco, X alarm
Tecnologia de Produccion: This design can be done just by adding a step to the production line of the company.Cigarettes will be stamped with a colorless ink. This ink will cover the negative area of sketch so we actually cover the air holes and smoke won't pass through them, smoke will be led into sketch area. That will make the sketch clearer with each puff. The machine that does the stamping has several heads, each head has a different sketch.So smokers will see a different sketch each time they light up a cigarette.
Desaffo de Dissènh: The difficult part of creating this design was to think of the best way to remind smokers what they are doing to themselves . Our intention was to tell our massage in a way that the smokers would not be able to condone the fact we were trying to tell .So we decided to work on cigarette filters , the next step was to show the smokers what they were doing with their body with each puff . With this idea we will be able to remind smokers what they are doing while they are doing it.
Recèrca: We did a major research on cigarettes and smoking habits .Cigarette and tobacco are known as the second cause of death in the world. It takes 6 million lives a year which means every 6 seconds a person dies because of smoking.15000000000 cigarettes are being smoked daily in the world. As we all know smoking is one of the original causes for cancer. This design has a deep mental effect on smokers, it is not expensive, it is easy to perform and it can be mass produced.
Inspiracion: There are about 1,300,000,000 smokers in the world. Cigarette is the basis factor of non-contagious illnesses such as heart diseases, serious pulmonary infections and cancers, that these cause about 60 percent of deaths in the world. Cigarette and tobacco are known as the second cause of death! Hundreds of people die every year because of secondary smoke! We wanted to remind smokers the danger of each cigarette and its effect on their lives and other people's lives.
Durada del Projècte: This idea was contributed in World Design Impact Prize 2015.2016 in Aug 12, 2015 from Iran
Flux Operacional: These sketches will be stamped randomly and put in cigarette pockets so smokers will see a different sketch each time they light up a cigarette. This random distribution lets our massage be a new one all the time so smokers can't get used to it. We are certain that this will be very effective because these massages will be seen during the time a person smokes a cigarette and that is why it will make him think of what he is doing to his body!
Membres de l'Equipa: LADAN ZADFAR
MOHAMAD FARSHAD
Crèdits d'Imatges: Photographer Mohammad Farshad
illustration LADAN ZADFAR