Lo dissènh Lithuanian Vodka Gold Concepcion d'Embalatge de Vodka per Studija Creata es un laureat autfo estimfo del prestigfo 2015 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.
BronzeEmbalatge· 2015
Lithuanian Vodka Gold Concepcion d'Embalatge de Vodka
per Studija Creata
Client : Stumbras
Laureat del A' Design Award de Bronze dins la Categoria Embalatge
Laureat de Prèmi Verificat
Verificar l'Estat del Prèmi per #39586Lo Concèpte
A prepaus de Lithuanian Vodka Gold Concepcion d'Embalatge de Vodka
La puretat e la claretat son las proprietats principalas que reflectisson la qualitat d'un vodka. Devián èsser mesas en evidéncia pendent lo rebrandatge del Vodka Lituanian Gold – lo leader del mercat de vodka en Lituània. Al meteis temps, d'elements de l'identitat nacionala foguèron introduches – lo nom meteis Vodka Lituanian exigiá aquesta causida. Motius etnics autentics transformats en una composicion modèrna e neta. Un còp la massivitat de l'etiqueta anciana destrucha per crear un decòr leugièr e perforat, l'aur se botet a lusir d'una manièra fòrça mai eleganta.
La Reconoissença
A prepaus del A' Design Award de Bronze
Lithuanian Vodka Gold Concepcion d'Embalatge de Vodka a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Lithuanian Vodka Gold Concepcion d'Embalatge de Vodka siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Lithuanian Vodka Gold Concepcion d'Embalatge de Vodka satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Darrièr lo concèpte
Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
- Dimensions e Embalatge
- Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
- Etiquetas
- Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
- Tecnologia de Produccion
- Glass bottle, transparent label and flexographic print.
- Desaffo de Dissènh
- Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
- Recèrca
- Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
- Inspiracion
- The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones. - Durada del Projècte
- "Lithuanian vodka Gold" was updated in 2014.
- Flux Operacional
- Pure and clear label design communicates the same properties of the product.
- Membres de l'Equipa
- Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras") - Crèdits d'Imatges
- Edgaras Marozas
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