Mountain River and Sage Embalatge de cofret de regal per baijiu per Yao Wu

Lo dissènh Mountain River and Sage Embalatge de cofret de regal per baijiu per Yao Wu es un laureat autfo estimfo del prestigfo 2026 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2026

Mountain River and Sage Embalatge de cofret de regal per baijiu

per Yao Wu

Client : Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

17,399

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Lo Concèpte

A prepaus de Mountain River and Sage Embalatge de cofret de regal per baijiu

Mountain River and Sage es un disseny d'embalatge de cofret de regal per baijiu, un esperit destillat chinés. L'estug exterior es fach de papièr d'art blanc mat amb un motiu minimalista estampat en fuèlha de bronze. A l'interior, una bóstia d'estil còdex de fusta engenhariada amb placatge de casse se dobrís coma un libre. Lo cobercle interior se desplega en una illustracion panoramica del Mont Tai e del Flume Jaune, imprimida sus papièr texturat, qu'encadra tres botelhas e un certificat. Lo disseny s'inspira de la geografia culturala de la província de Shandong. Un apròchi minimalista e modèrn remplaça l'estil retrò comun dins l'embalatge de licors.

La Reconoissença

A prepaus del A' Design Award d'Argent

Mountain River and Sage Embalatge de cofret de regal per baijiu a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Mountain River and Sage Embalatge de cofret de regal per baijiu siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Mountain River and Sage Embalatge de cofret de regal per baijiu es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This design is a complete ceremonial unboxing experience meticulously crafted for the high-end gifting market. Its core innovation lies in a three level narrative progression, transforming the packaging from a mere container into a spiritual and cultural journey.
Dimensions e Embalatge: Length 300mm x Width 240mm x Height 190mm
Etiquetas: Premium Gift, Baijiu Packaging, Ritualistic Design, Confucian Culture, Mount Tai,
Tecnologia de Produccion: The outer box utilizes premium matte white art paper with precision foil stamping for the minimalist bronze pattern to achieve a modern, luxurious feel. The inner codex box is constructed from lightweight, high density engineered wood with a natural oak veneer, providing a warm, tactile finish. The inner landscape panel is printed on textured museum quality paper to enhance the artistic scroll effect. Bottle labels feature a subtle relief printing technique to complement the packaging‘s refined aesthetic.
Desaffo de Dissènh: How to embody profound Confucian culture within minimalist modern aesthetics without falling into superficial retro styling? The design solves through three ritual layers white box establishes modern ceremony, wooden box transforms into codex form, landscape scroll triggers spiritual resonance allowing "Li" to be seen, touched, and felt in the unboxing moment.
Recèrca: This research explores how to translate the traditional Chinese cultural symbol "Li" through modern packaging language. Taking Shandong's "One Mountain, One River, One Saint" as the cultural matrix, it investigates a progressive unboxing experience from visual to tactile, from form to spirit, achieving contemporary expression of tradition in gifting scenarios.
Inspiracion: The inspiration is drawn from the profound cultural geography of Shandong Province, symbolized by "One Mountain , One River , and One Saint ." We sought to break away from intricate retro styling commonly found in liquor packaging. Instead, we used a minimalist and modern ritualistic approach to carry this heavy cultural heritage.
Durada del Projècte: The project started in Beijing in October 2025 and was completed in Beijing in December 2025.
Flux Operacional: Reveal The user removes the sleek white outer sleeve, revealing the wooden "codex." This act signifies moving from the public brand promise to a personal discovery.
Open Lifting the wooden cover mimics opening a treasured book. The user is greeted not just by the product, but by the texture and smell of wood, creating an intimate prelude.
Unfold: The inner lid, designed as a multi page spread, unfolds to display a panoramic illustration of Mount Tai and the Yellow River. This "landscape scroll" frames the three bottles and the certificate, elevating the extraction of the product to a moment of spiritual appreciation.
Brevets: /
Membres de l'Equipa: Original designer: Wu Yao , llustration designer: Zhang Yi, Illustration designer: Yang Xiaogang , Illustration designer: Li Yan, Graphic designer: Zheng Ziyang, Graphic designer: Zhao Yuehao, Graphic designer:Zhang YUchen，Graphic designer:Tan Zhen，3D Designer: Liao Hao ， Copywriting: Xu Xiaohui，Copywriting:Tang Wenhu
Crèdits d'Imatges: /