Cafe Guardiao Embalatge de Cafè per Tipz

Lo dissènh Cafe Guardiao Embalatge de Cafè per Tipz es un laureat autfo estimfo del prestigfo 2026 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2026

Cafe Guardiao Embalatge de Cafè

per Tipz

Client : Cooabriel

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

7,110

Laureat de Prèmi Verificat

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Lo Concèpte

A prepaus de Cafe Guardiao Embalatge de Cafè

Cafe Guardiao es un disseny d'embalatge per un cafè torrat e mòlt premium produsit per una cooperativa brasilièra. L'identitat visuala es ancorada per una illustracion d'arcàngel, dessenhada dins un estil de gravadura, amb d'alas protectritz coma element grafic dominant. Una tipografia grassa crèa una ierarquia visuala clara al punt de venda. Una benda d'etiqueta indica lo nivèl de torrefaccion, l'origina cooperativa e lo contengut de conilon pur a 100 per cent. L'impression flexografica sus de supòrts kraft e laminats mats dona a l'embalatge una finicion mata e una superfícia tactila.

La Reconoissença

A prepaus del A' Design Award de Bronze

Cafe Guardiao Embalatge de Cafè a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Cafe Guardiao Embalatge de Cafè siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Cafe Guardiao Embalatge de Cafè satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Cafe Guardiao is a premium roasted and ground coffee packaging redesign for Cooabriel, the largest conilon coffee cooperative in Latin America. The new identity, anchored by the archangel Sao Gabriel and its protective wings, communicates purity, origin, and quality. The matte finish and bold typography ensure standout shelf presence, differentiating the brand from mass-market competitors.
Dimensions e Embalatge: This package is 110 mm wide, 60 mm deep, and 220 mm tall.
Etiquetas: coffee packaging, conilon coffee, cooperative branding, product redesign, brand repositioning, matte packaging, food packaging, Brazilian design, premium packaging, point of sale
Tecnologia de Produccion: The packaging was developed through a structured brand strategy process followed by visual identity design. Flexographic printing on kraft and matte laminated substrates was employed to achieve the premium matte finish. Illustration work combined engraving-style line art with typographic hierarchy, producing tactile and visual differentiation at the point of sale.
Desaffo de Dissènh: The central challenge was repositioning a coffee variety historically linked to low quality. Conilon carries market stigma even in its producing region, and a prior launch had failed, leaving negative brand memory among buyers. The redesign required a complete visual break from that history while remaining authentic to its cooperative origin. Mass-market shelf pressure demanded bold differentiation. Matte lamination and substrate selection required sampling to ensure print fidelity within costs.
Recèrca: Applied qualitative research. Objective: identify barriers to purchase intent for Conilon coffee and define a visual positioning capable of sustaining a premium price. Method: immersion at the Cooabriel cooperative, shelf audits in supermarkets across Greater Vitória, and interviews with directors, cuppers, and retail partners. Results: the Traditional line increased 45 percent in sales volume, and Extra Forte increased 17 percent. The new packaging enabled access to retail chains previously closed to the brand.
Inspiracion: The inspiration emerged from a deep immersion in the cooperative and its values. The archangel concept - a guardian watching over the beans, the farmers, and the consumer - became the brand soul. Conilon coffee carries historical stigma; the design sought to overcome this through visual nobility, celebrating the unique characteristics of this 100 percent pure Brazilian coffee variety.
Durada del Projècte: The project was developed in Vitoria, Espirito Santo, Brazil. The new packaging was launched in January 2025.
Flux Operacional: The packaging communicates directly at the point of sale, guiding the consumer through a clear visual hierarchy: the archangel illustration creates an immediate emotional connection, the bold product name confirms variant identity, and the label band delivers key quality claims - 100% pure conilon, cooperative origin, and roast level. The matte finish invites physical interaction, reinforcing a premium tactile experience. The design rewards closer inspection, building trust and purchase intent progressively.
Membres de l'Equipa: Creative Director: Ricardo Montenegro Pessanha
Creative Designer: Mateus Matos Montenegro