Horse Year Embalatge de Bastonets d'Encens per Bingran Zhao

Lo dissènh Horse Year Embalatge de Bastonets d'Encens per Bingran Zhao es un laureat autfo estimfo del prestigfo 2026 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2026

Horse Year Embalatge de Bastonets d'Encens

per Bingran Zhao

Client : BeiHang University

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

4,701

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Colors

Lo Concèpte

A prepaus de Horse Year Embalatge de Bastonets d'Encens

Horse Year es una seria d'embalatges per de bastonets d'encens. Lo dessenh se centra sul caractèr chinés en escritura sigillara que significa caval, combinat amb lo lengatge linear dels talismans taoïstas e dels motius de fum. Cinc variantas seguisson un cicle de colors basat suls Cinc Elements: metal, aiga, fusta, fuòc e tèrra. Las cinc bóstias se pòdon plaçar costat a costat per formar l'imatge d'un caval al galòp. Un platèu interior se tira per revelar l'encens e un messatge de benediccion. Lo carton non cochat, las tintas a basa de sòja e un platèu de pasta de papièr molada favorizan lo reciclatge.

La Reconoissença

A prepaus del A' Design Award de Bronze

Horse Year Embalatge de Bastonets d'Encens a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Horse Year Embalatge de Bastonets d'Encens siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Horse Year Embalatge de Bastonets d'Encens satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This packaging series transforms the seal script Chinese character for Horse and the linear language of Daoist talismans into a contemporary visual system tailored for incense products. Through a color cycle derived from the generative logic of the Five Elements and the subtle integration of flowing 2026 curves the five variants are unified into a coherent narrative regarding time and blessing. The design merges ritual sensibility emotional experience and everyday usability enabling users to intuitively select incense according to their emotional state rather than engaging with the packaging merely as a decorative container.
Dimensions e Embalatge: Width 160 mm × Depth 40 mm × Height 70 mm
Etiquetas: Incense packaging, Year of the Horse, Chinese zodiac, Five Elements, Daoist talisman
Tecnologia de Produccion: The packaging employs uncoated paperboard soy based inks and restrained hot stamping to emphasize the seal script visual while ensuring recyclability. Constructed through die cutting and folding the design utilizes a molded pulp inner tray instead of plastic. The graphic system is developed by vectorizing strokes from seal script and Daoist talismanic lines refined through rigorous prototyping and color calibration.
Desaffo de Dissènh: The primary challenge lies in translating specific cultural elements like seal script the Five Elements and Daoist motifs into a contemporary global packaging language avoiding stereotypical Oriental imagery. Research balanced historical literature with youth aesthetic preferences selecting motifs that convey cultural depth without religious misinterpretation. Execution complexity arose from controlling fine lines on uncoated paper using soy based inks. Multiple proof iterations ensured both environmental sustainability and visual precision.
Recèrca: This qualitative design study seeks to reintegrate traditional incense and Daoist culture into the daily lives of younger audiences. The research methodology synthesized literature reviews on Five Elements symbolism with competitive market analysis. Interviews and user testing with participants aged 20 to 35 investigated specific habits and aesthetic preferences. Findings revealed that minimalist narrative driven and emotionally expressive designs are preferred for gifting purposes. These insights directly informed decisions regarding the final form color system and copywriting strategy.
Inspiracion: Inspired by Chinese incense culture this project celebrates the 2026 Year of the Horse through the Five Elements. The design condenses Eastern philosophy into packaging by blending the seal script horse character with Daoist talismans and smoke patterns. Hidden curves subtly form the number 2026. The color system follows the generative cycle of Metal Water Wood Fire and Earth. This chromatic logic connects five variants inviting users to select a fragrance and an auspicious intention for the day.
Durada del Projècte: The project started in May 2025 in Beijing China and finished in November 2025.
Flux Operacional: Users may first align the five individual boxes side by side to assemble a complete image of a galloping horse, and then select the incense corresponding to a particular color and Five Elements attribute according to their current mood or usage scenario. The packaging is opened by pulling out an inner tray, through which the incense and its associated blessing message are revealed simultaneously. This deliberately slowed opening action creates a brief "pre-ritual" moment before the act of lighting the incense.
After use, the outer boxes can be retained as modular desktop storage units or framed as decorative panels, allowing the packaging to continue functioning beyond a single-use context. In this way, the interaction extends beyond one-time consumption and encourages sustained engagement with the product and its cultural narrative.
Brevets: Bingran Zhao
Crèdits d'Imatges: Image #1：Bingran Zhao
Image #2：Jiuxiao Cui
Image #3：Zhou