Lo dissènh Fountain Of Fortune Fonccion Principala: Empaquetatge de Nòvel An per Tingwei Chang - Bank Sinopac es un laureat autfo estimfo del prestigfo 2026 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.
FèrreEmbalatge· 2026
Fountain Of Fortune Fonccion Principala: Empaquetatge de Nòvel An
per Tingwei Chang - Bank Sinopac
Client : Bank SinoPac
Laureat del A' Design Award de Fèrre dins la Categoria Embalatge
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A prepaus de Fountain Of Fortune Fonccion Principala: Empaquetatge de Nòvel An
Tèxte del Libre: Aqueste ensems cadèu presenta un empaquetatge illustrat contenent doas caissetas d'Aiga de Prosperitat e una envolopa roja mobila interactiva. Lo disenh reïnterprèta lo don tradicional a travèrs del narrat visual, d'elements simbolics e d'una interaccion digitala integrada. En combinant l'imatgeria classica de Nòvel An amb de foncionalitats interactivas contemporanèas, lo projècte presenta a l'encòp de components fisics e digitals dins una experiéncia festiva unificada. L'integracion de simbòls tradicionals e d'interaccion digitala reflectís un enfocament que connècta las practicas culturalas establidas amb los mòdes de comunicacion actuals.
La Reconoissença
A prepaus del A' Design Award de Fèrre
Fountain Of Fortune Fonccion Principala: Empaquetatge de Nòvel An a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Fountain Of Fortune Fonccion Principala: Empaquetatge de Nòvel An siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Fountain Of Fortune Fonccion Principala: Empaquetatge de Nòvel An merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Darrièr lo concèpte
Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
- Dimensions e Embalatge
- Box Size: 210mm x 150mm x 80mm
Material: 1200gsm cardboard with specialty red paper and foil details
Print: CMYK + gold foil + spot UV
Inner: 2 x 330ml aluminum cans (custom wrap)
Add-ons: QR code activation, integrated storytelling lid print - Etiquetas
- Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
- Tecnologia de Produccion
- The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
- Desaffo de Dissènh
- A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
- Recèrca
- This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
- Inspiracion
- Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
- Durada del Projècte
- Design Period: July 2024-October 2024
Production and Launch: November 2024
Location: Taipei, Taiwan - Flux Operacional
- Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
- Brevets
- The design, illustrations, and concept are original creations owned by Bank SinoPac. All rights reserved.
- Membres de l'Equipa
- Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac - Crèdits d'Imatges
- All images by Bank SinoPac.
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