Chateau Loulan Embalatge de Botelha de Vin per Wen Liu

Lo dissènh Chateau Loulan Embalatge de Botelha de Vin per Wen Liu es un laureat autfo estimfo del prestigfo 2026 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.

FèrreEmbalatge· 2026

Chateau Loulan Embalatge de Botelha de Vin

per Wen Liu

Client : Shenzhen Oracle Creative Design Co.,Ltd.

Laureat del A' Design Award de Fèrre dins la Categoria Embalatge

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Colors

Lo Concèpte

A prepaus de Chateau Loulan Embalatge de Botelha de Vin

Chateau Loulan es un disseny d'embalatge per un vin blanc semidoç de bassa gradacion alcoolica produch en China. L'etiqueta es facha de metal amb una coloracion parciala e un acabat despolit, e representa lo personatge legendari conegut coma la Bèla de Loulan. Un trabalh ajorat inspirat de la tecnica del blanc volant de la calligrafia chinesa forma una fenèstra semitransparenta que revèla la color del vin a l'interior. De traches calligrafics a la basa de la botelha evòcan lo paisatge desertic del domeni viticòla. La botelha mesura 76 per 76 per 300 millimètres.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Chateau Loulan Embalatge de Botelha de Vin a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Chateau Loulan Embalatge de Botelha de Vin siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Chateau Loulan Embalatge de Botelha de Vin merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
Dimensions e Embalatge: 76mmx76mmx300mm
Etiquetas: Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
Tecnologia de Produccion: The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
Desaffo de Dissènh: Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
Recèrca: As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
Inspiracion: Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
Durada del Projècte: August - December 2024, Shenzhen, China
Flux Operacional: The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
Membres de l'Equipa: Creative Direction: Wen Liu
Design Execution: Weijun Liu