Romance Syrup per Mohammadreza Eslamparast

Lo dissènh Romance Syrup per Mohammadreza Eslamparast es un laureat autfo estimfo del prestigfo 2025 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2025

Romance Syrup

per Mohammadreza Eslamparast

Client : Romance

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

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Lo Concèpte

A prepaus de Romance Syrup

The bottle design and labels for Romance are inspired by the brand's name, with feminine curves reflecting romance. Each label features a modern Indian woman's face in a romantic situation, emphasizing the product’s cultural origin. Designed for parties and cafes, the labels use vibrant colors to evoke joy and energy. The modern 2D vector illustrations in a cubist style distinguish this product from others, which typically feature real fruit designs.

La Reconoissença

A prepaus del A' Design Award d'Argent

Romance Syrup a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Romance Syrup siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Romance Syrup es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: These products are used in parties and cafes, so it is used colorful forms to feel happiness and liveliness. To make them different they are designed with modern illustration technique.
The style is cubist and 2D vector illustration. Because most designs of this kind of products use real fruits it is decided to make them illustration.
Dimensions e Embalatge: Bottle: Width 68 mm x Depth 68 mm X Height 305 mm
Label: Width 50 mm x Height 140 mm
Etiquetas: Syrup, Drink, Romance, Lovely, Colorful, Cafe, Party, Illustrations, Modern, Label,
Tecnologia de Produccion: The labels are printed on matte adhesive back labels with narrow web Flexo machine. The material is paper. Each one is printed in 6 to 8 colors. The bottle is made from glass with a ROPP cap.
Desaffo de Dissènh: The most challenging aspect of this design activity was managing the complexity of 30 distinct flavors while ensuring they formed a cohesive visual identity. The challenge was to create diverse color spaces that were visually harmonious.
labels are small and narrow so it made the design harder and had to use the less words and use objects to show their tastes.
Recèrca: It took a two-week exploratory research. Analyzing trends syrup design in the world, They identified a market gap for innovative designs, particularly in Cubism with flat colors. This discovery inspired a visually striking and functional packaging style, enhancing brand differentiation. There were 3 methods: shrink, full wrap label and half label before designing the bottle and decided to use half labelling.
Inspiracion: The design of the bottle and the labels is inspired by the name of the brand Romance, because of meaning of the name the bottle has feminine curves and labels are designed with women in each taste. Because this product is from India, it is used an Indian modern woman face to show a Romatic situation.
Durada del Projècte: The project started in July 2024 in Tehran finished in September 2024 in Tehran
Flux Operacional: The bottle shape is narrow and tall to make it easy to use and to catch it with one hand. The ROPP cap make it suitable to pour slowly the liquid.
Brevets: Copyrights belongs to Romance syrups owner
Crèdits d'Imatges: Illustrator: Mohammadreza Eslamparast
Industrial Designer: Kourosh Khanmohamadi
Assistant: Soodabeh Zomorodi, Samyar Eslamparast