Lo dissènh Iced Hop Gin Embalatge per Michael Held es un laureat autfo estimfo del prestigfo 2025 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2025

Iced Hop Gin Embalatge

per Michael Held

Client : Michael Held

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

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Lo Concèpte

A prepaus de Iced Hop Gin Embalatge

La sabor del gin, creada per una infusion d'òbul e de menta, es reflectida dins son identitat visuala. Un còn d'òbul congelat apariat amb una chòta al reguard fixe captura l'esséncia fresca e neta de la bevanda. La dominança de la menta es fèita ecò dins l'embalatge exterior a travèrs de nuanças de blau e de flors de glaç estilizadas. Aqueste tèma fred e net contunha dins la botelha de veire geivrat, ont una etiqueta metallica renforça l'impression glaciala. De motius subtils de givrada e d'accents de flòcons de nèu son estampats en riliè sus la superfícia, reforçant lo tèma fresc. Cada element supòrta lo caractèr refrescant del gin.

La Reconoissença

A prepaus del A' Design Award de Bronze

Iced Hop Gin Embalatge a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Iced Hop Gin Embalatge siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Iced Hop Gin Embalatge satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The frozen hop cone paired with a mystic owl visually reflects the gin's unique flavor profile, dominated by spicy hops and refreshing peppermint. The coolness of mint shapes the overall impression, mirrored in the outer packaging with cool blue tones and ice flowers. This frosty theme extends to the frosted glass bottle, with a metallic label enhancing the icy feel. The recurring owl emblem adds a sense of freshness and determination, highlighting the gin's direct, strong taste.
Dimensions e Embalatge: 72 mm x 72 mm x 193 mm
Etiquetas: Gin, Infused, iced, owl, hop,
Tecnologia de Produccion: In cooperation with the founder, we created the Gin packaging totally from scratch including the material mix. Through these well-chosen and simple materials like the frosted glass and the reflective label the design visually prepares the customer for the upcoming fresh and crisp taste experience.
Desaffo de Dissènh: At first, I experimented with different bottle types i.e. brown beer bottles with crown caps or bow closure. Also, I went for a green color theme for the label with classical Blackletter typography. This has led to, a direction of traditional Franconian craft beer design. The idea of peppermint infusion was not directly visible.
Recèrca: Not applicable
Inspiracion: The packaging is inspired by handcrafted beer using design elements often seen in craft brewing, like the detailed image of a hop cone. This connects to the idea of quality and care in making the product, similar to how craft beers are made. The frosted glass bottle and metallic label add to this handmade feel, showing that the gin, like craft beer, is made with attention to detail and tradition.
Durada del Projècte: The project began in November 2023 and was completed in March 2024. The selection of a suitable mix of materials was especially challenging, as the small production volume meant that an attractively priced paper had to be used for the label and outer packaging.

The gin is produced in a small town in Franconian Switzerland and is sold purely locally in the farm store of the small fruit farm.
Flux Operacional: The fine feel of the velvety, smooth bottles with their fine structure is reminiscent of the feathers of an owl. The asymmetrical label design visually highlights the unconventional character.
Membres de l'Equipa: Michael Held
Crèdits d'Imatges: Images: Photographer tm studios visuelle medien GmbH, 2024.