Ken14 Embalatge de bièra per China Resources Snow Breweries

Lo dissènh Ken14 Embalatge de bièra per China Resources Snow Breweries es un laureat autfo estimfo del prestigfo 2025 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2025

Ken14 Embalatge de bièra

per China Resources Snow Breweries

Client : China Resources Snow Breweries

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

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Colors

Lo Concèpte

A prepaus de Ken14 Embalatge de bièra

Ken 14 es un embalatge creat per una bièra facha amb òrdi domestic. Lo disseny abstrai la scèna naturala dels camps d'òrdi de Hulunbuir, en utilizant de colors blancas, verdas e dauradas per evocar la creissença de l'òrdi dempuèi lo plançon fins a la maturitat. La mesa en pagina e lo tèxte seguisson l'estil dels vièlhs jornals chineses, çò que facilita la lectura. Los materials comprenon una alternativa al cuèr d'origina biologica facha amb de dracas, un teissut pas teissut, un sac de papièr kraft reciclable e una boita de papièr biodegradabla, causits per sosténer la proteccion de l'environament.

La Reconoissença

A prepaus del A' Design Award d'Argent

Ken14 Embalatge de bièra a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Ken14 Embalatge de bièra siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Ken14 Embalatge de bièra es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
Dimensions e Embalatge: Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm
Etiquetas: Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
Tecnologia de Produccion: The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image.
Desaffo de Dissènh: The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
Recèrca: In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
Inspiracion: Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
Durada del Projècte: The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
Flux Operacional: The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
Membres de l'Equipa: Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu