Lo dissènh Italian Pasta Brand Embalatge de Pastas per Olha Takhtarova es un laureat autfo estimfo del prestigfo 2024 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2024

Italian Pasta Brand Embalatge de Pastas

per Olha Takhtarova

Client : SOTB and D

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

25,650

Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #160328

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Colors

Lo Concèpte

A prepaus de Italian Pasta Brand Embalatge de Pastas

Marca de Pastas Italiana es un desenh d'embalatge e d'identitat visuala per una gama de produits de pastas e de sauças. Una color de basa blau prigond unís tota la gama, mentre que de tons vius d'aranja, coralh, violet, verd e blau destrian cada forma de pasta sus l'estatgièra. Un accent aur Pantone e un logo gravat que mòstra un cosinièr fan referéncia als metòdes tradicionals de fabricacion de pastas. Las instruccions de cuèch e las donadas nutricionalas son estampadas sus cada paquet, e una tipografia clara facilita una lectura rapida. De materials recicables son utilizats per l'embalatge.

La Reconoissença

A prepaus del A' Design Award de Bronze

Italian Pasta Brand Embalatge de Pastas a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Italian Pasta Brand Embalatge de Pastas siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Italian Pasta Brand Embalatge de Pastas satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The project aimed to create a unique brand that would appeal to the main target audience and attract a new, younger audience. The task was to incorporate the image of traditional pasta-making methods and modern challenges and innovations into the visual identity and packaging design. This design should stand out in the competitive market of pasta products not just because of its aesthetics, but also because it embodies the brand's core values and attractiveness.
Dimensions e Embalatge: Penne, Conchiglie, Farfallei, Cavatappi, Felinni, Fusilli, Macceroni- packing size 340 x 270 mm
Linguine, Spaghetti, Bucatini - packing size 300 x 120 mm
Marinara Sauce, Tomato Basil - sticker 30 x 70 mm
Etiquetas: packaging, pasta, Italy, food packaging
Tecnologia de Produccion: The packaging for Italian pasta emphasizes its high quality and premium nature through attractive design and top-tier materials. It includes essential information like cooking instructions and nutritional details while employing vibrant colors and quality printing. Gold Pantone color adds a luxurious touch, enhancing perceived value. Moreover, the packaging is eco-friendly, using recyclable materials.
Desaffo de Dissènh: Creating impressive packaging for each variant of pasta required collaborative work on an attractive and practical design. It was expected that this approach would grab customers' attention and make it easy to identify the contents of each package. The main goal was to blend beauty and utility, creating packaging that is both visually appealing and informative. Font selection was also considered to facilitate quick understanding of the key features of the packaging and provided information. This carefully thought-out approach not only enhances visual appeal but also ensures quick and informative understanding of the contents.
Recèrca: The work on the new brand of pasta products began with Market and competitor analysis, identifying trends and consumer needs. The target audience was defined, along with their preferences and behavioral characteristics. Next, the stage of creating a unique brand image and aesthetically appealing and informative packaging design that corresponds to the brand and attracts consumers' attention follows.
Inspiracion: The visual identity of Chefz Food is characterized by vibrant colors and clear zoning. The color palette includes a deep blue color that unifies all elements in the packaging design into a cohesive whole. Bold and bright shades of orange, coral, purple, green, and blue effectively distinguish the product on the shelf, help differentiate individual items in the product line, and stand out favorably against competitors.
Durada del Projècte: Dubai, UAE the project began in September 2022 and ended in March 2023
Flux Operacional: Packaging should be convenient and attractive to the target audience. This requires analyzing the audience, market and competitors. The values and style of Chefz Food are reflected in the unique logo with the image of the chef. This character represents the brand and communicates with consumers, creating connections. "Engraved" logo emphasizes tradition and quality, setting the product apart. The packaging is visually appealing, informative and provides easy recognition of the contents.