Chilled Milk Embalatge per Kazuo Fukushima and Aya Tanaka

Lo dissènh Chilled Milk Embalatge per Kazuo Fukushima and Aya Tanaka es un laureat autfo estimfo del prestigfo 2024 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2024

Chilled Milk Embalatge

per Kazuo Fukushima and Aya Tanaka

Client : Meiji China Investment Co.,Ltd.

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

16,322

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Colors

Lo Concèpte

A prepaus de Chilled Milk Embalatge

Destinat a las femnas chinas joves, un lach premium de majotas inspirat de receptas japonesas es estat lansat per evocar la nostalgia. Fabricat amb 50% de lach crud, ofrís un equilibri perfèch entre dolçor e aciditat per las personas d'entre 20 e 39 ans. Lo produch presenta un embalatge elegant e portable que capitaliza sus la fisança de las marcas japonesas. Son designh, amb un fons blanc e d'illustracions realisticas de majotas, viza a fornir una experiéncia serena de camp de majotas, encarnant frescor e luxe.

La Reconoissença

A prepaus del A' Design Award de Bronze

Chilled Milk Embalatge a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Chilled Milk Embalatge siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Chilled Milk Embalatge satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: In response to young Chinese women's preference for strawberry milk, a high-quality product inspired by traditional Japanese recipes has been developed, aiming to stir nostalgia among Japanese consumers. Crafted with 50% raw milk, this fresh, refrigerated flavored milk strikes an ideal balance between sweetness and acidity, specifically targeting women aged 20-39. The project showcases a chic, portable packaging design, capitalizing on the trust placed in Japanese brands to offer a novel and delightful strawberry milk experience.
Dimensions e Embalatge: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
Etiquetas: Chilled Milk, Strawberry flavor, Packaging, Logotype, China, Japan quality, Cow, Carton
Tecnologia de Produccion: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Desaffo de Dissènh: The design showcases a white background, suggesting fresh, rich milk and conveying cleanliness, luxury, and quality typical of Japanese brands. Illustrations of strawberries, rendered with a classic, realistic style reminiscent of children's picture books, are featured. Additionally, illustrations of strawberry flowers and leaves are included to enhance the ambiance of a strawberry field, aiming to transport the target audience to a relaxed state, as though they were enjoying the beverage amidst an actual strawberry patch.
Recèrca: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Inspiracion: Set against a white background, the design signifies fresh, luxurious milk, characteristic of Japanese quality. Realistic strawberry illustrations, akin to those in children's books, along with strawberry flowers and leaves, enhance the strawberry field theme. This aims to immerse the target audience in the tranquility of enjoying the beverage within a strawberry patch.
Durada del Projècte: The project started in May 2023 in Shanghai and finished in August 2023, and sales started in China in November 2023.
Flux Operacional: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Brevets: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Membres de l'Equipa: Creative Director: Kazuo Fukushima
Graphic Designer: Aya Tanaka
Account Director: Xu Xuehua
Crèdits d'Imatges: Photographer: Zhu Jie