HLJ Nine And Eighteen Natures of China Embalatge de Producte per Hang Zhou YiJiJ ue Chen

Lo dissènh HLJ Nine And Eighteen Natures of China Embalatge de Producte per Hang Zhou YiJiJ ue Chen es un laureat autfo estimfo del prestigfo 2024 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2024

HLJ Nine And Eighteen Natures of China Embalatge de Producte

per Hang Zhou YiJiJ ue Chen

Client : HangZhou YiJiJueChen Brand & Marketing Service Lmt. Co.

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

30,309

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Colors

Lo Concèpte

A prepaus de HLJ Nine And Eighteen Natures of China Embalatge de Producte

HLJ Nine and Eighteen Natures of China es una seria d'embalatges per de produches de santat basats sus d'extraches vegetals e animals de la region de Heilongjiang. L'embalatge utiliza de colors simbolicas, la calligrafia tradicionala al pincèl e un estil grafic coerent per presentar cada matèria primièra d'un biais dirècte e intuitiu. Las bóstias son fachas de carton robust e acabadas amb una laminacion mata e un gaufratge, que refortisson la textura del tèxte e dels grafismes. Un estampatge a la fuèlha metallica es apondut sus de linhas seleccionadas. La seria garda una identitat visuala partejada en permetent a cada produch de demorar reconeissible.

La Reconoissença

A prepaus del A' Design Award d'Argent

HLJ Nine And Eighteen Natures of China Embalatge de Producte a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que HLJ Nine And Eighteen Natures of China Embalatge de Producte siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. HLJ Nine And Eighteen Natures of China Embalatge de Producte es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The HLJ Nine & Eighteen Natures of China, originating from the Heilongjiang region, is a rare specialty known for its vast forests and snow-covered wilderness. The packaging design of this series is intended to render the product through intuitive patterns and design symbols. This approach not only creates a distinctive visual memory but also establishes a connection with the valuable raw materials.
Dimensions e Embalatge: Hufu wine: 300mmx320mmx55mm
Bear bile powder: 330mmx310mmx60mm
Antler slice: 330mmx310mmx60mm
Golden clam: 330mmx310mmx60mm
Etiquetas: Packaging, Series, health products, nutrition, brand
Tecnologia de Produccion: The boxes are crafted from sturdy cardboard material and have been subjected to processes like matte lamination and embossing, in order to enhance the perceived levels of surface texts and graphics. In certain product lines, the packaging surface is further ornamented with foil stamping to accent the precious properties of the raw materials.
Desaffo de Dissènh: During the design process, the primary concern was how to guarantee a consistent exhibition of all the products. Making a trade-off between consistency and individuality was of utmost importance. Hundreds of packaging styles were experimented and evaluated, finalizing an approach that accents the product itself, integrates cultural elements, and explores diverse patterns and symbolic colors.
Recèrca: By capitalizing on visually appealing effects, the inherent association between the product and culture can be reproduced, accenting the product's value information. The use of traditional brush calligraphy font serves as a vital symbol of oriental flavor and visual coherence.
Inspiracion: Unlike other products, the most appealing point of promoting these health products is precious plant and animal extracts. Therefore, the packaging design aims to effectively communicate the characteristics of these raw materials to the users in a quick and intuitive manner. To make this happen, visual effects such as symbolic colors, typography, and a consistent style of product graphics are used, thereby ensuring a cohesive and uniform look across the entire product range.
Durada del Projècte: The project kicked off in March 2023 in Heilongjiang, wrapped in in Hangzhou by June 2023, and exhibited in September 2023 in Harbin and Guangzhou.
Flux Operacional: These processes cover various stages, including design production, printing processing, die-cutting, folding, and bonding. In these stages, the key steps involve design validation, printing quality inspection, die-cutting precision adjustment, folding angle control, and bonding firmness inspection. Ultimately, a range of finished packaging products is obtained.
Membres de l'Equipa: TianLong Li，JunJie Qiu，Yu Xie，Lizley Ye，JianLong Liu