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Vintagience Embalatge de botelha de saké per Hisamichi Kasai

Lo dissènh Vintagience Embalatge de botelha de saké per Hisamichi Kasai es un laureat autfo estimfo del prestigfo 2024 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.


ArgentEmbalatge· 2024

Vintagience Embalatge de botelha de saké

per Hisamichi Kasai

Client : Shunbin inc.

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

30,841

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Colors

Lo Concèpte

A prepaus de Vintagience Embalatge de botelha de saké

Vintagience es un design d'embalatge per un saké japonés d'annada, envielhit amb de metòdes scientifics. La forma de la botelha remembra las botelhas de medecina anticas, ligant lo procès d'envielhiment amb la sciéncia. Una gradacion luminosa sus l'etiqueta, produsida per impression prismatica, exprimís la mescla de las longas annadas, dels metòdes scientifics d'envielhiment e del suènh del braçaire. Las letras son estampadas a la fuèlha metallica, mentre que la marca simbolica e las agulhas del relòtge son gaufradas. Las agulhas del relòtge representan lo passatge continú del temps pendent l'envielhiment. La boita rigida utiliza una fuèlha olografica que càmbia de color segon l'angle de la lutz.

La Reconoissença

A prepaus del A' Design Award d'Argent

Vintagience Embalatge de botelha de saké a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Vintagience Embalatge de botelha de saké siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Vintagience Embalatge de botelha de saké es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas
This vintage sake is aged using scientific methods by a sake brewery in Iga (a ninja village in Japan). Sake of various qualities are aged, and the flavors of different storage methods are monitored. Changes in flavor caused by water pressure and vibrations are meticulously analyzed in pursuit of flavors not found in conventional aged sake. The design aims to challenge unexplored territories of sake by fusing the aging process with science, to create and develop a new sake culture.
Dimensions e Embalatge
Bottle size: 100mm (W) x 224mm (H) x 69mm (D)
Box size: 132mm (W) x 239mm (H) x 103mm (D)
Etiquetas
Sake, Japanese Sake, Vintage Sake, Package design
Tecnologia de Produccion
To beautifully showcase the gradient on the label, a special printing technique called prism printing was used to create a luminous effect. The letters are all foil-stamped, and the symbol mark and clock hands are embossed to create a sense of luxury. The rigid box uses holographic foil that changes color depending on the angle from which light hits it, expressing the design concept of "gradation of aging."
Desaffo de Dissènh
For the sake breweries, they found it challenging to convey the value of their excellent quality aged sake, which had been aging for decades. To solve this, we devoted much time on developing our brand. We focused on how Japanese aged sake was crafted based on scientific principles and developed the brand concept "Vintage x Science." This concept allowed us to create a design that can convey the product's value.
Recèrca
The conventional design of Japanese sake typically features a tall 720ml bottle with labels bearing the brand name written in Japanese calligraphy. We aimed to break away from such stereotypes and pursue a new form of sake. We strive to enrich the value of Japanese sake by creating an innovative design that overturns the traditional image of Japanese sake, developing bottles that embody our concept, using sophisticated typography, and utilizing visual expressions that evoke the mystery of aging.
Inspiracion
To encapsulate the aging process and science, we opted for a bottle reminiscent of antique medicine bottles. The gradation on the label embodies the unpredictable changes that occur in aging. It represents the blend of long years, scientific aging methods, and the brewer's passion. The clock hands symbolize the continuous passage of time during the aging process. The design incorporates Japanese aesthetics into the product's name and the symbol, which is inspired by traditional patterns.
Durada del Projècte
This brand launched in Iga, Japan, in November 2023.
Flux Operacional
This vintage sake, presented in elegant packaging, offers a special moment when poured slowly into a glass after uncorking. Whether enjoyed during a meal with loved ones at a restaurant or while relaxing alone at home, it's perfect for any occasion. It pairs well with various meat and fish dishes, enhancing the dining experience.
Brevets
Trademark: 2023 Carrier Car Service Co., Ltd.
Membres de l'Equipa
Creative Director: Hisamichi Kasai
Art Director: Hisamichi Kasai
Designer: Hisamichi Kasai
Project Manager: Hisashi Kobayashi
Producer: Takahide Toyonishi
Planner: Kenji Nakajima
Copywriter: Aki Kamei
Photographer: Katsumi Nakao, Yoshihiro Yamamoto
Crèdits d'Imatges
Shunbin Co., Ltd.

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