Beijing Wangfujing Xiyue Interior de Centre Comercial per Xia Gushuyu Commercial Space Design

Lo dissènh Beijing Wangfujing Xiyue Interior de Centre Comercial per Xia Gushuyu Commercial Space Design es un laureat autfo estimfo del prestigfo 2024 A' Design Award d'Aur dins la Categoria de Competfo Interior.

AurInterior· 2024

Beijing Wangfujing Xiyue Interior de Centre Comercial

per Xia Gushuyu Commercial Space Design

Client : Beijing Wangfujing Jinjie Shopping Center Co., Ltd.

Laureat del A' Design Award d'Aur dins la Categoria Interior

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Colors

Lo Concèpte

A prepaus de Beijing Wangfujing Xiyue Interior de Centre Comercial

Beijing Wangfujing Xiyue es un interior de centre comercial que cobrís 19 800 mètres carrats dins la zòna centrala de Pequin. Lo dessenh jonh l'arquitectura tradicionala chinesa amb d'elements futuristas. De teuladas revirats, de bèstias de crestas de teulada, de mensulas dougong e de plafons a caissons forman l'ossatura, mentre que d'aliatges metallics balhan fòrça e durabilitat. Tres punts tematics, Yuanshi Kou, la Plaça del Quadrant Solar (Sundial Square) e Qiankun Fang, marcan los àtris. Lo primièr sosòl aculhís la restauracion e lo segond lo comèrci de detalh. La temperatura de color e la luminositat de la lutz son contraroladas per crear d'ambienças variadas.

La Reconoissença

A prepaus del A' Design Award d'Aur

Beijing Wangfujing Xiyue Interior de Centre Comercial a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Beijing Wangfujing Xiyue Interior de Centre Comercial siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Beijing Wangfujing Xiyue Interior de Centre Comercial crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Beijing Wangfujing Xiyue Shopping Mall stands as a globally renowned commercial street. Wangfujing has witnessed nearly 800 years of commercial evolution in China, and been expected to establish a new form of commerce. This project redefines shopping malls, and even becomes the most culturally vibrant block catering to youthful trends on Wangfujing Street. Through the design and content, it creates a super block where traditional culture and future technology collide and fuse.
Dimensions e Embalatge: It covers an area of 19,800 square meters.
Etiquetas: Wangfujing XY Toutiao, Chinese nuclear current shell, youthful trend, cultural confidence, themed business
Tecnologia de Produccion: In the logic of scene creation, traditional culture forms the core structure, while modern materials give the shape. The framework retains the traditional architectural style, using elements like upturned eaves and roof ridge beasts. The decorative materials of metal alloys lead to good strength and durability. The project adopts various materials to improve spatial openness and transparency, and manipulate light in terms of color temperature and brightness, thereby creating diverse atmospheres.
Desaffo de Dissènh: The challenge was creating a space involving diverse labels such as fashion, culture, experience and socializing to lead business trend. The team has set up 3 major themed display points in the atriums: Yuanshi Kou, Sundial Square and Qiankun Fang, realizing a creative futuristic style while inheriting traditional culture. The cyberpunk Beijing rabbit god, featuring trendy visual expressions with a sense of technology, reinterprets the unique historical characteristics of the commercial space.
Recèrca: Wangfujing Street, as the golden business card of Beijing, stands as the most popular commercial street in the country. Its commercial history of 100 years has become the epitome of modern commercial development in China. The design team has tapped into the power of rejuvenation, focused on Chinese Technology and New Art to steer the future development of Wangfujing, and shaped a new China chic across various fields, meeting the diverse needs of Generation Z and even the Alpha generation.
Inspiracion: The project is located in a place with cultural significance in the core area of Beijing. Given its unique location, the design team proposed to unlock Beijing from a different perspective. They deeply explored traditional beams, columns, dougong decorative brackets, caisson ceilings, Hutong and quadrangle dwellings, and ancient wisdom related to directions, sundials, Qian and Kun, while incorporating lots of futuristic elements, creating a fusion of culture and future to shape XY Toutiao.
Durada del Projècte: This project started in March, 2022 in Beijing, and finished in December, 2023 in China.
Flux Operacional: The design team, taking spatial design, business format planning, brand introduction, etc. into account, has elevated content and innovated in scene creation, enabling the B1 and B2 floors to respectively encompass dining and trendy retail. This led to the groundbreaking presentation of a unique Y3K immersive new China chic aesthetic space. It offers users an immersive shopping experience, revolutionizing the perception of China chic among young people with futurism that goes beyond imagination.
Membres de l'Equipa: Wenzhe Gao
Jinchao Hei
Bing Bai
Jiawen Qi