Sheng Ming Yue Cofret de Present de Pastís de Luna per Hu Wan, Li Jianpeng and Shi Xiaoxia

Lo dissènh Sheng Ming Yue Cofret de Present de Pastís de Luna per Hu Wan, Li Jianpeng and Shi Xiaoxia es un laureat autfo estimfo del prestigfo 2024 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2024

Sheng Ming Yue Cofret de Present de Pastís de Luna

per Hu Wan, Li Jianpeng and Shi Xiaoxia

Client : Netease Yanxuan Trading Co. Ltd

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

14,083

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Lo Concèpte

A prepaus de Sheng Ming Yue Cofret de Present de Pastís de Luna

Durant la Fèsta de Mièg-Auton, los pastisses de luna son destinats als presents e a la consomacion personala. Pasmens, coma l'embalatge devèn de mai en mai luxós e gaspalhador, l'equipa a concebut conscientament un cofret de pastís de luna mai compacte e ecològic. Sheng Ming Yue representa una luna clara que se leva sus la mar, exprimant l'aspiracion del pòble chinés per la reünion e las causas bèlas, e mantén las proprietats de present d'alta qualitat tot incarnant la qualitat e la prigondor de la cultura tradicionala chinesa. L'objectiu es d'ofrir una manièra de qualitat elevada e accessibla per celebrar la fèsta en promovent un mòde de vida durable.

La Reconoissença

A prepaus del A' Design Award de Bronze

Sheng Ming Yue Cofret de Present de Pastís de Luna a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Sheng Ming Yue Cofret de Present de Pastís de Luna siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Sheng Ming Yue Cofret de Present de Pastís de Luna satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: During the traditional Mid-Autumn Festival, consumers purchase mooncake gift boxes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, designers consciously designed a more compact and eco-friendly mooncake gift box. It maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
Dimensions e Embalatge: Width：200mm x Depth:110mm x Height：255mm
Etiquetas: Oriental Aesthetics, Package Design
Tecnologia de Produccion: As the gift box unfolds on both sides, a bright moon slowly rises with people's thoughts of reunion. The starry sky design makes one feel the insignificance of the individual and further enhances the longing for togetherness.
The combination of the Chinese folding fan and the bright moon highlights the festive atmosphere of the Mid-Autumn Festival and showcases traditional Chinese culture.
Desaffo de Dissènh: The structure has always been the biggest challenge in presenting the overall effect. To create a feeling of the rising moon when the folding fan is opened with the box, while ensuring the stability and rationality of the connection between the paper fan and the box to maximize the use of space inside the box, higher requirements have been proposed. After structural verification and three rounds of prototype testing, the team have found the current structural solution.
Recèrca: Due to the intense competition in the Mid-Autumn mooncake gift box market, more and more products are adding luxurious decorations and additional gifts to increase competitiveness. However, in the face of excessive waste and neglect of the festival culture itself, designers hope to prioritize the sense of ritual and appropriate packaging by comparing multiple similar products. This approach encourages consumers to focus on the traditional meaning of the festival and the essence of life, free from distractions.
Inspiracion: Inspired by the ancient poem "As the bright moon shines over the sea, From far away you share this moment with me", the design depicts a bright moon rising over the sea under the vast starry sky, expressing the Chinese people's yearning for reunion and beautiful things, as well as the emotions and artistic conception of missing distant relatives and friends on a quiet night.
Durada del Projècte: The project started in May 2023 in Hangzhou and finished in August 2023 in Guangzhou, and was exhibited in September 2023.
Flux Operacional: The team established a creative concept and conducted structural research to achieve the desired effect. Simultaneously, designer began graphic design and explored several structural options before selecting the final box structure. Then applied the internal and external graphic design to the chosen structure. After three rounds of structural prototypes and two rounds of exterior design prototypes, design team confirmed the product.
Membres de l'Equipa: Hu Wan
Li Jianpeng
Shi xiaoxia
Crèdits d'Imatges: Creative Director Hu Wan
Designer Li Jianpeng