Hao Prawns Embalatge d'Espècias per Jin Zhang

Lo dissènh Hao Prawns Embalatge d'Espècias per Jin Zhang es un laureat autfo estimfo del prestigfo 2024 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.

FèrreEmbalatge· 2024

Hao Prawns Embalatge d'Espècias

per Jin Zhang

Client : Wuhan Sanbu Brand Design

Laureat del A' Design Award de Fèrre dins la Categoria Embalatge

12,702

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Colors

Lo Concèpte

A prepaus de Hao Prawns Embalatge d'Espècias

Los designers utilizan una granda zòna de blanc per se distingir dels autres produits similars, en combinant de personatges de pòquer familhars amb d'escrevissas per crear un sentiment de familiaritat als consomators; Perque los caractèrs chineses del nom de la marca se pronuncian facilament de biais, lo designer a concebut lo lògò anglés de la marca en utilizant d'anotacions en pinyin chinés. L'apondon del ton facilita la prononciacion corrècta del nom de la marca, e la forma del ton sembla una marca de validacion, en formar atal un grafic auxiliari per la marca.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Hao Prawns Embalatge d'Espècias a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Hao Prawns Embalatge d'Espècias siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Hao Prawns Embalatge d'Espècias merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
Dimensions e Embalatge: Width 185mm x Depth 45mm x Height 256mm
Etiquetas: Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
Tecnologia de Produccion: For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
Desaffo de Dissènh: This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
Recèrca: These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
Inspiracion: This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
Durada del Projècte: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
Flux Operacional: On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.