Martial Essence In Brew Embalatge de licor per Zhejiang Sci-Tech University

Lo dissènh Martial Essence In Brew Embalatge de licor per Zhejiang Sci-Tech University es un laureat autfo estimfo del prestigfo 2024 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2024

Martial Essence In Brew Embalatge de licor

per Zhejiang Sci-Tech University

Client : Zhejiang Sci-Tech University

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

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Lo Concèpte

A prepaus de Martial Essence In Brew Embalatge de licor

Essença Marciala en Brutlum es un disseny d'embalatge per Laojiuhan, un licor distillat de Yongjia, Wenzhou. Lo disseny utiliza lo Fenglin Southern Fist, un art marcial local, coma element visual principal. De linhas doradas dessenhan sièis movements classics, e lo nom del produit es escrit en calligrafia gruèissa. Un motiu de gota jos lo darrièr caractèr fa referéncia al processús de distillacion. La botelha a un acabat mat negre e un tap metallic dorat. La botelha e lo tap son gravats amb ornaments de montanha e riu, que apòrtan un caractèr regional e una presa antilisant. La botelha conten 500 millilitres.

La Reconoissença

A prepaus del A' Design Award de Bronze

Martial Essence In Brew Embalatge de licor a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Martial Essence In Brew Embalatge de licor siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Martial Essence In Brew Embalatge de licor satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

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Kit de premsa

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Proprietats Unicas: A brewing process of an intangible cultural heritage brews Laojiuhan in Yongjia, Wenzhou. For its packaging, the design incorporates the Fenglin Southern Fist of Yongjia, also an intangible cultural heritage, as a creative element. It combines vivid martial arts images with vigorous calligraphy, and the black and gold colours present a sense of understated luxury. This design highlights the preciousness of Laojiuhan and pays tribute to and preserves the traditional culture.
Dimensions e Embalatge: Bottle: 500ml
Etiquetas: Yongjia LAOJIUHAN, Fenglin Southern Fist, Intangible Cultural Heritage, Calligraphic Fonts, Cultural Inheritance
Tecnologia de Produccion: The bottle features a subtle black matte finish, which is complemented by a metal cap in gold colour, giving it an understated yet luxurious texture, in keeping with the preciousness of distilling one hundred jins of yellow rice wine to get only three liangs of LAOJIUHAN. In addition, the bottle and cap are engraved with delicate mountain and river ornamentations, adding a unique visual appeal to the overall packaging design.
Desaffo de Dissènh: In the design process, the challenge was showcasing the brewing feature and cultural depth. The designers outlined the classic movements of Southern Fist with concise lines to show strength and agility, echoing the handmade brewing and its benefit for meridian relaxation. The droplet pattern on the lower part of the character HAN symbolises its unique brewing process with preciousness. The bottle is engraved with delicate Yongjia mountain and river ornamentations, adding regional features.
Recèrca: After conducting market research, the design team discovered that many liquor packaging designs blindly prioritise fancy visuals over regional cultural characteristics and depth, resulting in pretty but superficial packaging. To promote the local culture and create new market opportunities, the packaging of LAOJIUHAN ingeniously blends the intangible cultural heritage element of Fenglin Southern Fist with regional landscape features, resulting in a visual identity rich in brand recognition.
Inspiracion: The packaging design draws inspiration from Yongjia Fenglin Southern Fist, utilising smooth golden lines to depict six classic movements that showcase vitality and strength, perfectly aligning with the benefit of Laojiuhan for meridian relaxation. Meanwhile, the product name is written in Xingkai with solid and bold strokes, and the droplet pattern on the lower part of character Han reflects the brewing process of Laojiuhan, which is collecting beads like sweat during distillation.
Durada del Projècte: The project was designed and developed in June 2023 in Hangzhou and launched in October 2023 in China.
Flux Operacional: The engraved mountain and river designs on the bottle and cap are both visually pleasing and functional. The embossed texture enhances the visual hierarchy and enriches the tactile sensation. Meanwhile, it symbolises Yongjia, the hometown of LAOJIUHAN, where fertile landscapes nourish excellent liquor, deepening consumer understanding and impressions of the product. In addition, the texture has an antislip effect, providing users with a more secure grip, especially when pouring liquor.
Membres de l'Equipa: Feiyang Yuxue, Le He, Qingrui Du, Qingjie Zhang, Hongyi Wang