Blink App Campanha d'Imatge per Bloom GmbH Nuernberg

Lo dissènh Blink App Campanha d'Imatge per Bloom GmbH Nuernberg es un laureat autfo estimfo del prestigfo 2024 A' Design Award de Fèrre dins la Categoria de Competfo Publicitat.

FèrrePublicitat· 2024

Blink App Campanha d'Imatge

per Bloom GmbH Nuernberg

Client : andavis GmbH

Laureat del A' Design Award de Fèrre dins la Categoria Publicitat

48,222

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Colors

Lo Concèpte

A prepaus de Blink App Campanha d'Imatge

Gràcias a l'aplicacion innovanta Blink, los netejaires d'imòbles maitrejan lors processús, e tot en temps real. Dins la campanha d'imatge, aqueste enpoderiment es ilustrat de manièra vivanta a travèrs la transformacion dels utilizaires en superèroi o figurinas d'accion, equipats d'accessòris de netejament especializats. Lo messatge inspirat dels memes "Aquel moment quand..." apòrta una tòca d'umor als motius. Aquesta visualizacion audaciosa crea un contraste frapant dins l'industria del netejament, autrament reservada, en captant l'atencion sul produch.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Blink App Campanha d'Imatge a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Blink App Campanha d'Imatge siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Blink App Campanha d'Imatge merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The Blink App from andavis GmbH digitizes many processes in the building cleaning industry, mobile and in real time. Bloom developed an image campaign for the company: In three motifs, Blink users become everyday heroes with supernatural powers. The message: Blink, that moment when you feel the power to do your job better or make your company fit for the future. The motifs were not photographed, but implemented in elaborate Photoshop composings.
Dimensions e Embalatge: Striking image campaign in the relevant trade publications of the cleaning industry.
Etiquetas: Brand Consulting, Brand Positioning, Content, Strategy, Messaging & Visual Idea, B2B Communication
Tecnologia de Produccion: The three campaign motifs impressively showcase how ordinary employees transform into everyday heroes with supernatural abilities. Through visual transformation, they turn into movie or superhero-like characters. The distinctive features of the hero figures, such as capes or personal equipment, have been recreated using ordinary cleaning utensils like sponges or towels. To achieve this effect, the accessories were carefully placed individually and adjusted for perspective and lighting. The elaborate Photoshop compositions and image editing for all three motifs were carried out by the prepress department of Bloom Advertising Agency. The result impresses with its photorealistic impression and doesn't give away any indication of digital compositing.
Desaffo de Dissènh: Before the image campaign, a brand strategy had to be developed for Blink: This started with a comprehensive competitor analysis. What advantages does the Blink App offer compared to the competitors' offerings? Which benefits should be highlighted in particular? In individual interviews, relevant users - managing directors, system administrators, property managers - were asked about their requirements and expectations in daily practice. The new positioning of the Blink App was the basis for the image campaign: The Blink App gives employees unimagined powers.
Recèrca: Bloom gained valuable analyses by using the Brand Master Plan (Your path to true size) - a modular brand development toolset consisting of four stages:
1.Auditing: kick-off workshop, desktop research, presentation
2.Positioning: target group workshop (managing directors, system administrators, property managers), brand value workshop, strategy presentation
3.Brand appereance
4.Staging
Inspiracion: Bloom's image campaign borrows from legendary and timeless superheroes and well-known movie characters such as Superman or Lara Croft, only equipped with cleaning accessories. In addition, the image campaign is inspired by the net culture phenomenon meme, in which humorous results are often created by combining images and text. In the campaign, the superhero motif meets the statement: That moment when...
Durada del Projècte: The project started in September 2021 with brand positioning and target group definition using personas. Several communication lines were then developed on the basis of these findings and presented to the client in April of the following year.
Once the final campaign had been selected, the content of the motifs was developed further and finally implemented with elaborate composings. The campaign motifs appeared throughout Germany in late 2022, for example in the trade magazine "Rationell Reinigen". The motifs are also used on the company website as well as at trade fairs and customer events as life-size displays.
Membres de l'Equipa: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Art Director: Markus Walter
Text: Dieter Scheuerer
Composing: Andre Krenz
Account manager: Ulrike Landauer