Pazhu Winery Embalatge de Vin per Yanhui Zhang

Lo dissènh Pazhu Winery Embalatge de Vin per Yanhui Zhang es un laureat autfo estimfo del prestigfo 2024 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.

FèrreEmbalatge· 2024

Pazhu Winery Embalatge de Vin

per Yanhui Zhang

Client : Wuhan PUFINE Creative Technology Co., Ltd.

Laureat del A' Design Award de Fèrre dins la Categoria Embalatge

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Colors

Lo Concèpte

A prepaus de Pazhu Winery Embalatge de Vin

Pazhu Winery es un disseny d'embalatge per un vin de rasims produsit al Tibet. La bóstia exteriora seguís l'estil arquitectural del Palai de Potala, e lo roge ocre e lo jaune pèira son utilizats coma colors principalas. L'etiqueta en PET es realizada amb un procediment d'estampatge ultravioleta en nòu colors. De motius de benediccion aürosa, de bandièras de pregària, de vinhas de rasim e d'animals locals son pintrats dins un estil regional. Lo numèro 3716 fa referéncia a l'altitud de la vinha. Quand la bóstia s'obrís pel dessús, la forma de las montanhas environantas apareis. La bóstia de present mesura 112 per 112 per 380 millimètres.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Pazhu Winery Embalatge de Vin a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Pazhu Winery Embalatge de Vin siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Pazhu Winery Embalatge de Vin merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: As a wine representing the regional characteristics and ethnic culture of Tibet, the local patterns of good wishes together with the images of native animals and snow-capped mountains are integrated in the design, and the unique local architectural form and ethnic color are adopted too, intuitively reflecting the regional characteristics and national culture of the product.
Dimensions e Embalatge: Gift Box Size: 112mm*112mm*380mm
Bottle Size: Diameter 52mm* height 350mm
Etiquetas: Tibet, extremely high altitude, national features, Pazhu Winery
Tecnologia de Produccion: The PET label adopts nine color UV printing process. The lush growing grape and the worship animal spirits are depicted by unique local painting, implying the fine environment. Figure 3716 is the altitude at which the winery is located. The auspicious blessing symbol and the image of colorful prayer flags on bottle, the Tibetan architectural style outer box, as well as ochre red and stone yellow, the most noble and sacred colors of local, every detail reflects the local features of the product.
Desaffo de Dissènh: The extremely high altitude and cold climate where the product located pose a great physical challenge to the design team members. In order to present the local characteristics in packaging design to fit the product well, team members need to get with the extreme climate in a short period of time to get better understand the natural environment which formed the product, and explore and perceive more local history, culture and spirit background where the product grows up.
Recèrca: As a high-end product representing the regional culture of Xizang, the packaging design should not only reflect the geographical environment and regional characteristics that consumers are familiar with, but also reflect the profound local cultural heritage, so as to well express the uniqueness and cultural attributes of the product as a product with local characteristics.
Inspiracion: The appearance and color of the Potala Palace, known as the first royal palace in the Tibet, directly reflects the local identity. The figure of extremely high altitude of the production area, the images of snow mountains and local animals reflect the ecological environment of the place as well as the product quality. The auspicious blessing patterns and unique painting art of Tibet endows the product with more emotional, cultural and artistic values.
Durada del Projècte: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Flux Operacional: It's easy to identify the location as the most famous palace in Tibet provides the reference design for the outer box. It comes out the image of mountains surrounded when the box was opened at the top and a feeling of flying over high mountains and exceeding the limit when the bottle is taken out from it. The unique auspicious blessing patterns and local animal images, offer the novelty and collectible value of the product and let it to be the best choice for gifts and tourism commemorations.
Membres de l'Equipa: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Cheng Lianfang