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Reshock Coffee Embalatge de Produch per Weiche Wu

Lo dissènh Reshock Coffee Embalatge de Produch per Weiche Wu es un laureat autfo estimfo del prestigfo 2023 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.


BronzeEmbalatge· 2023

Reshock Coffee Embalatge de Produch

per Weiche Wu

Client : Reshock Coffee

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

18,464

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Lo Concèpte

A prepaus de Reshock Coffee Embalatge de Produch

Reshock Coffee es una marca taiwanesa del Comtat de Chiayi. Lo fondator selecciona de grans de cafè de qualitat excelenta cultivats al Mont Ali e los presenta al mond entièr. Lo designh de Reshock Coffee s'inspira de la beutat del solelh levant sus la montanha. Lo lògo illustra l'atmosfèra d'aquesta bèla ambéncia. La bóstia-cadèu presenta lo percors de l'expression del solelh levant, e los embalatges interiors revèlan los elements naturals e culturals d'aquesta tèrra immensa. En dobrint la bóstia, podètz non solament degustar aqueste cafè d'excellenta qualitat mas tanben viure aqueste moment impressionant del solelh levant sus la montanha.

La Reconoissença

A prepaus del A' Design Award de Bronze

Reshock Coffee Embalatge de Produch a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Reshock Coffee Embalatge de Produch siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Reshock Coffee Embalatge de Produch satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas
Reshock Coffee is a Taiwanese brand from Chiayi. The founder of the company selects high quality coffee bean that is grown in Ali Mountain, she would like to introduce those good Taiwanese coffee bean to customers. In order to present those well selected coffee bean, the concept of the gift box is emerging iconic sunrise view at Ali Mountain with different nature and culture elements, to make the customer experiencing the gift from the mountain.
Dimensions e Embalatge
420 mm x 200 mm x 40 mm
Etiquetas
coffee, packaging design, sunrise, Ali Mountain, Taiwan
Tecnologia de Produccion
The packaging is made form paper, the structure of the box is like a drawer. By pulling out the inner box, customer could experience a sunrise movement.
Desaffo de Dissènh
Transferring iconic sunrise movement to tangible packaging design is the challenge of this project. By studying how customers will open the box, we apply this concept to the packaging design, and make them experience this beautiful and magic moment.
Recèrca
Before the project starts, we collect all the natural environment material from Ali Mountain includes plants, animals, insects and natural movements. Those materials inspire us to design this unique packaging which transfer the local elements to tangible packaging structure. By open the packaging, customers can experience the beauty of Ali Mountain.
Inspiracion
The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.
Durada del Projècte
The project started in July 2021 and finished in January 2022 in Taipei, Taiwan. The product started to sell from January 2022 until now.
Flux Operacional
The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.

Inside the gift box, the small packs of the coffee are printed with the local nature and culture elements. The silhouette-like design shows those creatures are facing toward the admiring sun that is rising from the mountain Ali, which nurturing these treasure. When you taste the high quality coffee, those impressive experience will appear at the same time.
Brevets
Copyrights belong to Reshock Coffee and Union Atelier, 2022.
Trademark holder: Restock Coffee 2021.
Membres de l'Equipa
Union Atelier
Brand Design Director: Weiche Wu
Senior Visual Designer: Jiasin Jhang
Crèdits d'Imatges
Photographer: Weiche Wu

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Lo Bon Dissènh Merita una Granda Reconeissença

Lo A' Design Award es una distincfo internacionala, amb jfo, per lo bon dissènh. Participfo al A' Design Award per gafo l'oportunitat d'obténer una reconeissença meritocrfo, de ganhar la renomfo, lo prestigi e la publicitat per vòstra òbra. Nomenfo vòstra òbra per lo A' Design Award e competfo per lo convofo A' Design Prize.

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