Douyin Aplicacion de burèu per Douyin Experience Design Center

Lo dissènh Douyin Aplicacion de burèu per Douyin Experience Design Center es un laureat autfo estimfo del prestigfo 2023 A' Design Award d'Argent dins la Categoria de Competfo Interfàcia.

ArgentInterfàcia· 2023

Douyin Aplicacion de burèu

per Douyin Experience Design Center

Client : Douyin Group

Laureat del A' Design Award d'Argent dins la Categoria Interfàcia

60,142

Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #149651

Visitar lo site Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de Douyin Aplicacion de burèu

Douyin PC es una aplicacion de burèu e una interfàcia web per la consumacion de contengut vidèo sus ordenadors personals. Douyin PC es concebut per la visualizacion sus ecran grand dins d'encastres domestics, de léser e fòra del trabalh. La navigacion d'esquèrra ofrís de canals verticals, e la pagina de recomandacions se dobrís per defaut. Los utilizaires pòdon cambiar de vidèos en fasent rotlar la mirga e utilizar de tòcas de acorchi per aimar e marcar de contengut. Las crompas pendent la lectura de vidèos e los presents pendent las difusions en dirècte son tanben suportats. La disposicion adaptativa conven a las talhas d'ecran de MacOS e Windows.

La Reconoissença

A prepaus del A' Design Award d'Argent

Douyin Aplicacion de burèu a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Douyin Aplicacion de burèu siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Douyin Aplicacion de burèu es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Douyin PC includes web and desktop application. In order to meet the needs of computer users for large screen consumption in scenarios such as home&leisure and off duty. We provide recommended channels, live broadcast, shopping, private message interactive experience and so on. We hope that in the computer scene, Douyin PC will be the first choice when our users discover and consume content. The content will be rich and diverse, the product will be able to meet diversified needs.
Dimensions e Embalatge: The application is designed for all MacOS and Windows desktop sizes,and adopts an adaptive design.
Etiquetas: Desktop Application, User Experience, Interaction Design, User Interface, Responsive Design, Content Consumption
Tecnologia de Produccion: In the user research phase, we use qualitative and quantitative tools such as user interviews, competitive product analysis, and data analysis to mine and analyze user needs. In the design phase, we use Figma, Adobe After Effect, and Principle to design this desktop application and user interface,and build a unique design system. In the product launch stage, we continuously analyze and verify through AB test, carry out product iteration through data feedback, and bring users the ultimate content consumption experience through accurate recommendation algorithms.
Desaffo de Dissènh: In the process of product development, implementation or research, we mainly face two challenges: due to the large and growing user group, we need to respond to changing and diverse user needs and constantly iterate product functions. At product design level, designers need to constantly explore how to provide users with a better and more differentiated consumption experience in the PC scenario.
Recèrca: User research: We collect user needs for content consumption and product satisfaction through user interviews, NPS satisfaction surveys, survey questionnaires, focus groups, etc., to find directions for exploration;
Human-computer interaction: through research on PC equipment characteristics, system capabilities and user habits to ensure product ease of use;
Other research: testing, AB test, data analysis.
Inspiracion: IIn the design of Douyin desktop application, having a sense of Douyin brand and PC-end products are two crucial keywords. The breakthrough of product construction is to provide an experience design that not only has the DNA of the Douyin brand but also conforms to the characteristics of PC equipment, which makes Douyin PC a more unique existence than other products.
Durada del Projècte: The project was launched in China in June 2021, with the Douyin web version launched.The Windows application was launched in January 2022, and the Mac application was launched in June 2022. This is an ongoing process with updates depending on new needs.
Flux Operacional: The left navigation provides more vertical channels, and the recommended page is opened by default.Users can scroll the mouse to switch videos, use shortcut keys to like and bookmark, and can also shop while watching videos. It is also very convenient to give gifts while watching live broadcasts.
Membres de l'Equipa: Sainan Guan
Di Chen
Wen Nie
Zetao Guo
Siyuan Ren
Crèdits d'Imatges: Pictures and videos are from the free resource website： http://pixabay.com/zh/