Plant Professor Embalatge Alimentari per Hangzhou Chancemate Tech Corp.

Lo dissènh Plant Professor Embalatge Alimentari per Hangzhou Chancemate Tech Corp. es un laureat autfo estimfo del prestigfo 2023 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2023

Plant Professor Embalatge Alimentari

per Hangzhou Chancemate Tech Corp.

Client : Shanghai Jiashang Information Technology Co., LTD

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

12,568

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Lo Concèpte

A prepaus de Plant Professor Embalatge Alimentari

Plant Professor es una seria d'embalatges per una marca d'alimentacion vegetala destinada als joves consomators urbans de China. La gama compren de raviòlis leugièrs, de gelèa e de cafè. Un estil visual plat unís la seria e combina las informacions sus los ingredients e las calorias dins un sol sistèma d'identificacion. De motius figuratius e de grafismes abstraches son disposats d'un biais volontàriament laissa anar per crear una atmosfèra relaxada. Las etiquetas sus la fàcia mostran la marca, lo produit e lo percentatge d'ingredients. Las bóstias compactas son fabricadas en papièr reciclable amb de materials d'impression respectuoses de l'environament e s'adaptan aisidament dins un sac.

La Reconoissença

A prepaus del A' Design Award de Bronze

Plant Professor Embalatge Alimentari a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Plant Professor Embalatge Alimentari siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Plant Professor Embalatge Alimentari satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
Dimensions e Embalatge: Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm
Etiquetas: Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
Tecnologia de Produccion: Recyclable paper, environmentally friendly printing materials
Desaffo de Dissènh: The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
Recèrca: The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
Inspiracion: Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
Durada del Projècte: The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
Flux Operacional: The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
Membres de l'Equipa: Jin Xie