Lo dissènh Shacheng Laojiao Empacatge per Wu Yao es un laureat autfo estimfo del prestigfo 2023 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2023

Shacheng Laojiao Empacatge

per Wu Yao

Client : Huailai Great Wall Wine Marketing Co., Ltd

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

15,478

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Colors

Lo Concèpte

A prepaus de Shacheng Laojiao Empacatge

Amb la meteissa forma d'ampola, l'ampola presenta dos colors: una roja e una jauna. Las caracteristicas naturalas e ecologicas del brassatge de Shacheng son pintadas sul còrs de l'ampola. Las matieras primas per lo brassatge e lo procès de fabricacion son traçats amb un fil d'aur blanc utilizat per las ampollas rojas. La color de fons de la bòstia exteriora es jauna e roja. L'inspiracion jauna ven del vernis jaune del periòde Yongzheng de la Dinastia Qing e l'inspiracion roja ven del roge Langyao del periòde Kangxi.

La Reconoissença

A prepaus del A' Design Award de Bronze

Shacheng Laojiao Empacatge a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Shacheng Laojiao Empacatge siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Shacheng Laojiao Empacatge satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: With the same bottle shape the bottle body has two colors one red and one yellow The characteristics of Shacheng's natural and ecological wine making are painted on the bottle body The raw materials and process of wine making are outlined in white (the red bottle is made of gold thread) Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal
Dimensions e Embalatge: 320mm x 285mm x 110mm
Etiquetas: Packaging,Gift box，wine，Shacking,Old Cellar
Tecnologia de Produccion: The overall outer box is yellow and its opening method is very ingenious When the outer box is opened an illustration display board is introduced The content of the picture is consistent with that of the outer box which deepens the cultural nature of the design Take out the display board and two bottles of good wine appear in front
Desaffo de Dissènh: The contents of the bottle body illustration combine the local culture, and we also skillfully handle the opening method of the outer box during the creation process
Recèrca: The Shacheng Old Cellar is arranged vertically in the middle the age information is printed like a seal under the four words Shacheng Old Cellar and the medal is arranged in the lower right corner The Jiming Mountain Dajingmen Gongting Lake the Great Wall Zhangbei Grassland Feihu Valley and the windmill with local characteristics are painted on the outer box and the local culture is depicted in this way The wine culture of the bottle is integrated with the local culture creating a thought provoking Shacheng Old Cellar
Inspiracion: The bottom color of the outer box is yellow and red The yellow inspiration comes from the yellow glaze of the Yongzheng period of the Qing Dynasty which adds a historical significance to the outer box design The red color comes from the Langyao red of the Kangxi period which adds a touch of ancient charm to the overall design
Durada del Projècte: The project started in Beijing in October 2022 and ended in Beijing in February 2023
Flux Operacional: Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal The four words Shacheng's old cellar are arranged vertically in the middle of the bottle body The bottle body is visually raised to make the bottle body more comfortable Important information is generally arranged under the four words Shacheng Laojiao like a seal which makes the bottle design more integrated
Membres de l'Equipa: Original designer：Yao Wu
Illustration designer: yuchen Zhang
Illustration designer: boxing Xie
Graphic designer:huafeng Shi
Graphic designer:zhen Tan
Graphic designer:ziyang Zheng
3D designer:hao Liao