Luckin 2.0 Embalatge de cafè filtre per Tiger Pan

Lo dissènh Luckin 2.0 Embalatge de cafè filtre per Tiger Pan es un laureat autfo estimfo del prestigfo 2023 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2023

Luckin 2.0 Embalatge de cafè filtre

per Tiger Pan

Client : Lucky Coffee Technology (China) Co., Ltd.

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

43,871

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Colors

Lo Concèpte

A prepaus de Luckin 2.0 Embalatge de cafè filtre

Luckin 2.0 es una seria d'embalatges de cafè filtre creada per cinc varietats de cafè. Cada bóstia es illustrada amb l'origina de sos grans, incluses l'Africa e Yunnan en China. De plantas e d'animals locals son dessenhats per suggerir una scèna naturala. Cinc esquèmas de colors vius separan las varietats e ajudan las bóstias a se destacar sus l'estatgièra d'exposicion. La mesa en pagina es dirècta e simpla, amb d'informacions claras sul produch al luòc de longs eslogans. Las bóstias son produchas amb una impression en quatre colors, un estampatge a caud negre mat e una etiqueta argentada mata.

La Reconoissença

A prepaus del A' Design Award d'Argent

Luckin 2.0 Embalatge de cafè filtre a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Luckin 2.0 Embalatge de cafè filtre siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Luckin 2.0 Embalatge de cafè filtre es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
Dimensions e Embalatge: Width 75mm x length 110mm x height 125mm
Etiquetas: coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
Tecnologia de Produccion: Four color printing. Logo hot stamping of matte black. Matte silver label.
Desaffo de Dissènh: How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
Recèrca: The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
Inspiracion: The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
Durada del Projècte: The project lasts 2 months, designed in Shenzhen.
Flux Operacional: Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
Brevets: Copyrights belongs to Tiger Pan
Membres de l'Equipa: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Assistant Designer: Zhiyi Jiang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
illustrator: Ping Yi
Project Manager: Lei Peng
Crèdits d'Imatges: Tiger Pan