Mission Sleep Fitness Campanha de Recapitulacion per Jisoo Sim

Lo dissènh Mission Sleep Fitness Campanha de Recapitulacion per Jisoo Sim es un laureat autfo estimfo del prestigfo 2023 A' Design Award de Bronze dins la Categoria de Competfo Publicitat.

BronzePublicitat· 2023

Mission Sleep Fitness Campanha de Recapitulacion

per Jisoo Sim

Client : Eight Sleep

Laureat del A' Design Award de Bronze dins la Categoria Publicitat

33,937

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Lo Concèpte

A prepaus de Mission Sleep Fitness Campanha de Recapitulacion

Eight Sleep a lançat sa Annada en Somèlh 2022: Mission Sleep Fitness. Es la version d'Eight Sleep d'una campanha de recapitulacion annuala ont los membres pòdon veire totas lors donadas de somèlh de 2022 dins un design galactic. Lors membres an agut lors donadas presentadas coma una istòria dins l'aplicacion, amb d'opcions per partejar los avatars unics qu'an recebut segon totas lors metricas de santat e de somèlh. Lo desafís principal pels designers èra de contextualizar las donadas de somèlh e de santat d'una manièra divertissenta e captivanta en demeurant fidèl a la sciéncia e en utilizant un lengatge pro simple per que quin que siá exterior lo pòsca comprendre.

La Reconoissença

A prepaus del A' Design Award de Bronze

Mission Sleep Fitness Campanha de Recapitulacion a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Mission Sleep Fitness Campanha de Recapitulacion siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Mission Sleep Fitness Campanha de Recapitulacion satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Eight Sleep, the world’s first sleep fitness company, launched their Year in Sleep 2022: Mission Sleep Fitness. This is Eight Sleep’s spin on a yearly recap campaign where members can see all their sleep data for 2022 in a galactic design.
Etiquetas: Sleep, data, health, astronauts, review, recap, report, space
Tecnologia de Produccion: React, Javascript, SVG Animation for the in-app experience. And After Effects for the animation, Maya for each individual avatar design.
Desaffo de Dissènh: The main challenge we faced was contextualizing sleep and health data in a fun and engaging way, while staying true to the science and being plain-language enough for any outsider to understand.
Recèrca: For this project, we worked with the Eight Sleep data team to pull together the most interesting facts about a person’s sleep throughout the year. We built off Eight Sleep’s 2021 Year in Review campaign and took this to the next level, by adding the functionality to review your own metrics directly through the Eight Sleep app, which required a group of engineers to coordinate.
Inspiracion: Mission Sleep Fitness is Eight Sleep’s spin on a yearly recap campaign. Giving users an interactive journey and a unique avatar based on their sleep metrics. We landed on a space theme to highlight the future of sleep they are currently building.
Durada del Projècte: This project began in October 2022 and finished in December 2022.
Flux Operacional: This project took place in the Eight Sleep app, and flowed similar to an Instagram story, with dynamic and custom metrics in an animated format.
Membres de l'Equipa: Ryan Groffie
Sabina Blankenberg
Frances Arnautou
Benjamin Doyle
Nick Xitco
Maria Salgado