Purity Ring Disseny interior de botiga de venda al detalh per Guang Zhang

Lo dissènh Purity Ring Disseny interior de botiga de venda al detalh per Guang Zhang es un laureat autfo estimfo del prestigfo 2023 A' Design Award d'Argent dins la Categoria de Competfo Interior.

ArgentInterior· 2023

Purity Ring Disseny interior de botiga de venda al detalh

per Guang Zhang

Client : XingShangZhiLi

Laureat del A' Design Award d'Argent dins la Categoria Interior

14,624

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Colors

Lo Concèpte

A prepaus de Purity Ring Disseny interior de botiga de venda al detalh

Purity Ring es un disseny interior de botiga de venda al detalh realizat a Shenzhen. Una granda faciada de veire permet als petals de metal de l'interior de se dobrir cap al centre comercial coma un decòr d'escèna. Los petals son fabricats en acièr inoxidable fixat sus una estructura intèrna de cornièras d'acièr. Una cortina blanca e una susfàcia de tèrra pisada darrièr ela donan a la zòna de comunicacion una sensacion de dubertura. La zòna d'espèra e la caissa son religadas per una corba. La cabina d'assag es plaçada sus d'escalièrs a la fin de l'espaci, e los sètis prenon la forma d'una plataforma en fòrma de T.

La Reconoissença

A prepaus del A' Design Award d'Argent

Purity Ring Disseny interior de botiga de venda al detalh a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Purity Ring Disseny interior de botiga de venda al detalh siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Purity Ring Disseny interior de botiga de venda al detalh es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Considering the normal appearance of the stores around the mall, the designer hopes that the eyes of the crowd can quickly attract the stores, so a large area of glass is used to make the metal petals in the space unfold like a theater. Deconstructed metal petals. The white curtain and the rammed earth behind it form a vague indoor and outdoor atmosphere under the sky, which makes communication area have an open feeling.
Dimensions e Embalatge: The metal is finished with stainless steel, and the internal angle steel framework is fixed up and down. Every link from snapping line positioning to on-site installation needs to be closely contacted with the workers
Etiquetas: interior,deconstructionism，commercial space
Tecnologia de Produccion: The designer repeatedly adjusted with the stainless steel manufacturer through manual model and computer drawing, and communicated with the master in the factory for many times in terms of shape and paint surface to achieve the sense of deconstruction but not sharp space. This is also due to the cooperation with the workers on the site. The different proportions of metal blocks in the air and landing in the corridor also directly affect the atmosphere people feel in the space.
Desaffo de Dissènh: The biggest challenge comes from the fact that space takes the form of deconstruction but is not aggressive. We need to use hard materials to express the soft spirit. The soft body and hard appearance match each other. Therefore, the designer made many adjustments at the construction site to make the scale of each block extending into the space suitable for the atmosphere to be expressed.
Recèrca: The designer has continuously observed the status of customers who have purchased goods and their attitudes towards the products for a period of time, connecting customers and brands with space and promoting purchase behavior are the core issues considered by the project.
Inspiracion: The project is inspired by the brand spirit "Gentle and Tough"and the inspiration of shape comes from flowers. The designer hopes to create a space with brand spirit by deconstructing and adding new materials. When customers walk into the space, they have not only the sense of security wrapped by petals, but also the new sense of experience formed after the body is reorganized and endowed with hard metal materials, which makes customers have stronger emotional connection with the brand.
Durada del Projècte: The project started in July 2021 in ShenZhen and finished in October 2022 in ShenZhen
Flux Operacional: According to the positioning of the product and the shopping habits of local people, GuangZhang shrink the waiting and cash register into a circle through a curve, and naturally have a dialogue with the salesperson to build trust when the partners are waiting for customers to change clothes. The customer's locker room is designed on the steps at the end of the space, and the waiting seats are designed in the form of a T-shaped platform. The customer walks down the steps with new clothes, and emerges from the corner of the clothes,Space forms a complete experience.
Crèdits d'Imatges: Image #1: Photographer Zhao Liang Tan
Image others: Photographer Ou Yang Yun