The Good Cup Embalatge Sostenible per Cyril Drouet

Lo dissènh The Good Cup Embalatge Sostenible per Cyril Drouet es un laureat autfo estimfo del prestigfo 2023 A' Design Award d'Argent dins la Categoria de Competfo Producte d'Un Sol Emplec.

ArgentProducte d'Un Sol Emplec· 2023

The Good Cup Embalatge Sostenible

per Cyril Drouet

Client : Choose Planet A

Laureat del A' Design Award d'Argent dins la Categoria Producte d'Un Sol Emplec

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Lo Concèpte

A prepaus de The Good Cup Embalatge Sostenible

Lo Good Cup es un got de papièr sostenible d'avançada tecnologia que presenta un cobèrcle de papièr integrat que se plega en plaça sens esforç, eliminant lo besonh de plastic. Un dels avantatges es que es produch en utilizant las meteissas maquinas que las utilizadas per los gots de papièr tradicionals. Passar al Good Cup se tradusís per una reduccion de 40 per cent de l'espaci d'emmagazinatge, del volum de transpòrt e de l'empremta de carbòni. L'impacte del Good Cup crea estalvis al moment de la produccion, ajudant a alleugir la crisi ambientala en suprimissent lo plastic, un cobèrcle a l'encòp.

La Reconoissença

A prepaus del A' Design Award d'Argent

The Good Cup Embalatge Sostenible a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que The Good Cup Embalatge Sostenible siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. The Good Cup Embalatge Sostenible es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The Good Cup is the industry most recent cutting-edge innovation in response to the global plastic crisis. The new, fully patented design is revolutionizing how the single-use paper cup is manufactured, consumed and recycled.

Featuring an innovative extension to the structure of the cup, The Good Cup has an integrated lid that folds and locks into place, effectively eliminating the presence of and need for a plastic lid.
Dimensions e Embalatge: The Good Cup 8oz : 74 (W) x 60 (D) x 97 (H) mm
The Good Cup 12oz : 77 (W) x 63 (D) x 120 (H) mm
The Good Cup 16oz : 94 (W) x 70 (D) x 128 (H) mm
Etiquetas: Packaging Innovation, Sustainable Packaging, Paper Cup, Compostable Packaging, Plastic free
Tecnologia de Produccion: The Good Cup starts with the material (our paper is not coated with plastic inside, it has a coating that is bio-based, certified home compostable (breaking down in landfill too) and certified recyclable in paper stream (which is not the case for most paper cup in the market with PE coating)

Then it continues with how it’s produced. Same process and machine as traditional paper cup. The Good Cup only has a paper extension from traditional paper cups (no additional energy compared to additional lids in plastic or other material).
Desaffo de Dissènh: The main obstacle was to create a cup that could easily been produced by any paper cup machine globally and save cost.

Most sustainable solutions and plastic alternative are in general two to three times more costly in the packaging industry. The Good Cup is not only highly sustainable, it also offers cost savings.
Recèrca: The idea of improving traditional paper started fifteen years ago. Along the years, thought my different career positions, the idea developed and took various forms. It’s only from July 2019, when I started my own green design studio that things became serious as I decided to spend time, energy and money to truly make this idea a reality. After more than 1000 tweaking, tests and hand-made samples, I approached one of the largest paper cup manufacturer in Asia. The goal was to benefit from a manufacturer experience to continue improving the design and ultimately make samples on production lines.
Inspiracion: Every year, over 500 billion single-use plastic and paper cups are manufactured globally, generating a total of over 1 million tonnes of waste in plastic lids alone.
As a designer, my mission has always been to create new codes, develop new materials/processes and implement the latest technology with brands and manufacturers in order to lead the next sustainable packaging revolution.

As a father and as a fellow global citizen, I see even more urgency for our solution than ever before.
Durada del Projècte: The project started in July 2019 in Hong Kong and after two years cooperation, the paper cup manufacturer decided to be part of this project. In March 2022, the company Choose Planet A was created with the creator of The Good Cup as major share holder. Today The Good Cup is reaching packaging distributor globally.
Flux Operacional: Same process, machine and operation as standard paper cup forming. The Good Cup saves the needs to produce additional plastic lid in the production.

The Good Cup also saves 40% carton space in the entire supply chain as it removes the needs of lid cartons. This means 40% less carbon footprint in terms of transport as well as 40% additional saving too.
Brevets: PATENT COOPERATION TREATY: PCT/CN2020/121419
Membres de l'Equipa: Creative Director: Cyril Drouet
Operation Director: Paul Wong
Photographer: Freya Ting
Copywriter: Anne Drouet