Stamatakis Bakery Recambiar de marca per Antonia Skaraki

Lo dissènh Stamatakis Bakery Recambiar de marca per Antonia Skaraki es un laureat autfo estimfo del prestigfo 2023 A' Design Award d'Aur dins la Categoria de Competfo Dissènh d'Embalatge.

AurEmbalatge· 2023

Stamatakis Bakery Recambiar de marca

per Antonia Skaraki

Client : Stamatakis

Laureat del A' Design Award d'Aur dins la Categoria Embalatge

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Lo Concèpte

A prepaus de Stamatakis Bakery Recambiar de marca

Una litografia de las receptas autenticas e de las memorias d'un ostal. Quand las patissariás mai amadas rencontran la tradicion, lo mistagòg del gost e lo ritual del plaser, çò que ven a l'esperit es totjorn una figura feminina. Las sabors autenticas d'Eugenia, que portan de memorias emocionalas, las receptas artesanalas de la tradicion! Eugenia es coma una litografia, jamai la meteissa, jamai sortida d'un motle. I a pas de motles per Eugenia perque es la semblança de la maire.

La Reconoissença

A prepaus del A' Design Award d'Aur

Stamatakis Bakery Recambiar de marca a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Stamatakis Bakery Recambiar de marca siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Stamatakis Bakery Recambiar de marca crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Eugenia is like a lithograph, never the same, never taken out of a mold. There are no molds for Eugenia because she is our mother. The one who -through the mystagogy of taste and the ritual of pleasure- gave birth to creation. The one that brings all the memories of our home. The creator.
Dimensions e Embalatge: Paper Box Width 160mm x Depth 160mm x Height 70mm
Paper Box Width 240mm x Depth 240mm x Height 70mm
Paper Box Width 280mm x Depth 320mm x Height 70mm
Paper Box Width 320mm x Depth 320mm x Height 70mm
Paper Box with window Width 80mm x Depth 80mm x Height 190mm
Etiquetas: Rebranding, packaging design, bakery
Tecnologia de Produccion: The range of packages created using the technic of engraving.
The main heroine is Evgenia, mother of the owners of the bakery.
The range of packages include boxes in several sizes. Coffee cups, bags, napkins and more.
Desaffo de Dissènh: The aim was to create the logo and packaging design for the Stamataki bakery. The challenge was to capture in an original way, the tradition of a company with successful recipes that were passed down from generation to generation.
Due to the nature of the business, the target audience cannot be specified in a specific way.
Recèrca: There was no research for this project
Inspiracion: It started with a blessing. The touch of a ritualistic stamp that Eugenia used to put on top of her breads, just before putting them in the oven. It is truly a blessing to be a creator, to be able to offer. And she loved taking care of others. Her red hair, intricately made every day. She was never careless, her liveliness and her red bow, trademarks. If she was a piece of nature, she would be the cobs rustling in the wind.
Durada del Projècte: he project started in May 2020 in Athens and finished in October 2021 in Athens, and was exhibited in Crete in June 2021.
Flux Operacional: All the bows used, are from recycled material. The bows are from paper scraps, taken from the original packaging when cut for production. Instead of throwing away the leftover papers, we are reusing them as a final touch. The packaging only uses black ink and the bows red pantone color, resulting in fewer use of ink.
Brevets: No Patents
Membres de l'Equipa: creative director: Antonia Skaraki
art director: Andreas Deskas
Crèdits d'Imatges: Image No#1 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#2 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#3 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#4 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#5 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)