Wan Shan Jiu 5696 Embalatge de Baijiu per Zhang Yanhui

Lo dissènh Wan Shan Jiu 5696 Embalatge de Baijiu per Zhang Yanhui es un laureat autfo estimfo del prestigfo 2023 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2023

Wan Shan Jiu 5696 Embalatge de Baijiu

per Zhang Yanhui

Client : Wuhan Pufine Creative Technology Co., Ltd.

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

25,798

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Lo Concèpte

A prepaus de Wan Shan Jiu 5696 Embalatge de Baijiu

Wan Shan Jiu 5696 es un disseny d'embalatge per un Baijiu chinés de gamma nauta destinat al mercat internacional. La botelha a una forma triangulara que es solida e establa. La forma triangulara junh los elements decoratius de l'arquitectura classica occidentala amb l'idèa orientala que lo tres engendra totas las causas del monde. De relèus tridimensionals de monuments famoses del monde enròdan la botelha e suggerisson un viatge a l'entorn del monde. Una placa de metal gravada marca la qualitat del produch. La boita de present e la botelha se pòdon ambedoas conservar e expausar.

La Reconoissença

A prepaus del A' Design Award d'Argent

Wan Shan Jiu 5696 Embalatge de Baijiu a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Wan Shan Jiu 5696 Embalatge de Baijiu siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Wan Shan Jiu 5696 Embalatge de Baijiu es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: As a high-end Chinese Baijiu with a purpose for overseas, it combines cultures of eastern and western together. The triangular bottle, solid and stable, which reveals the blend of the triangle decorative elements of western architecture and "Three begets all things of the world" of eastern thought. The beliefs of both western "Knight" and eastern "gentleman" are presented by a 3D metal badge, reflecting its high quality. To be surrounded by the images of worldwide landmarks on the bottle, which express the hope to spread abroad and communicate with the world.
Dimensions e Embalatge: Gift Box Size:325*155*115mm
Bottle Size:248*82mm
Etiquetas: Shanghai, Chinese Baijiu, Classical Building, Packaging Design, Triangular Bottl
Tecnologia de Produccion: The triangular bottle, solid and stable, full of infinite possibilities. To be surrounded by three-dimensional relief of the world-famous landmarks on the bottle, it produced a visual and emotional association of travelling around the world, highlighting the theme of globalization. The stereoscopic carved metal badge reflects the quality and grade of the product.
Desaffo de Dissènh: As a high-end Chinese Baijiu that starts from Shanghai and promotes to the international market, the biggest challenge is to explore the differences in similar products and combine the characteristics of Shanghai urban culture to find a way to integrate the different cultural fields of the East and the West.
Recèrca: It is easy to arise homogeneous competition in Baijiu market of China. As a global oriented high-end product, the new breakthrough and direction are required to find out. When we see western triangular patterns are found on ancient Chinese pottery of 3000 years ago, while the Louvre Museum adopts the design of the Pyramid, all of them crossed the boundaries of time, space, culture and art, and brought inspiration as well as the bold attempts and challenges of the design.
Inspiracion: There are fifty-two classical foreign-built buildings with a history of more than one hundred years standing on Shanghai Bund, which prove that the cultures, arts and products of different countries and regions can be integrated with each other. Get inspiration from western classical architecture while integrate eastern and western cultures, this product would start its journey from this eastern city and get a worldwide market.
Durada del Projècte: The project started in Nov.,2021 in Wuhan and finished in June,2022 in Wuhan.
Flux Operacional: It would naturally arouse the attention and emotional resonance of the users as it combined the landmark with the product, which could boost the spread and promotion when it associated with urban culture, architectural environment, art exhibitions, commemorative activities and tourism. Both the packing box and bottle could be used for display and present as a work of art or collection with little discard and waste.
Membres de l'Equipa: Creative Director: Zhang Yanhui
Designer: Xiang Shasha
Illustration：Wang shijie
Technical director: Zhou Xiaoli
3D Scene Rendering：Luo Kang
Crèdits d'Imatges: Xiang Shasha
Wang shijie