Bethru Emmagatzinatge de Produits de Netejatge per Izabela Jurczyk

Lo dissènh Bethru Emmagatzinatge de Produits de Netejatge per Izabela Jurczyk es un laureat autfo estimfo del prestigfo 2022 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.

FèrreEmbalatge· 2022

Bethru Emmagatzinatge de Produits de Netejatge

per Izabela Jurczyk

Client : Bethru

Laureat del A' Design Award de Fèrre dins la Categoria Embalatge

14,126

Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de Bethru Emmagatzinatge de Produits de Netejatge

Bethru es una concepcion d'emmagatzinatge per una gama de netejatge domestic basada sus tauletas solidas e un flascon vaporizador reütilizable. Las tauletas son fachas de 93 per cent d'ingredients naturals e son veganas, sens crudeltat animala e sens microplasticas. Cada tauleta se dissòlv dins l'aiga de l'aisheta e produtz 300 millilitres de liquid netejaire. Lo flascon vaporizador s'crompa un còp e s'utiliza mantunas fes, çò que redutz los dejets plastics. Las tauletas son embolopadas de papièr e las bóstias son fachas de papièr reciclable. Las colors e las formas de l'emmagatzinatge son inspiradas de la natura.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Bethru Emmagatzinatge de Produits de Netejatge a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Bethru Emmagatzinatge de Produits de Netejatge siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Bethru Emmagatzinatge de Produits de Netejatge merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Bethru is a start-up household brand, which offers an innovative alternative ecological cleaning essentials in a form of solid tablets and reusable premium spray bottle. The tablets are made of 93% of natural ingredients, ecofriendly, vegan, cruelty free. A unique spray bottle is designed to be purchased once and re-used multiple times by consumer. Each tablet dissolved in a tap water gives 300ml of cleaning product. All is packed in ecofriendly beautiful packaging inspired by nature.
Dimensions e Embalatge: printing on bottle
Technical projection showing white underprint
Pantone: 1225C, 292C, 191C
flow-packs
Technical projection of flow-packs.
Pantone: 1225C, 292C, 191C

individual bottle box: multi surface / glass / bathroom / 379,4 x 405 mm
Pantone: 1225C, 292C, 191C
embossing, white printing

individual bottle band - multi surface / glass / bathroom
Technical projection
CMYK

leaflet
Technical projection.
Pantone solid uncoated 292U
embossing

shipper box / 698 x 659 mm
Technical projection
white printing
Etiquetas: packaging, craft, unique, ecology, sustainable, design, nature, recyclable, amazing, reusable
Tecnologia de Produccion: The vision for the design is based on our vision to create an economy that uses resources consciously. Tablets are made of mostly natural ingredients, eco friendly, vegan, cruelty free and microplastic free, while the overall product packaging and supply chain ensure a high level of responsibility and commitment in terms of material, health, reutilization, recycling and carbon footprint. The tablets are wrapped in 100% paper and the boxes are made of recyclable paper.
Desaffo de Dissènh: The biggest challenge was to achieve sustainable packaging solutions not compromising the safety of the product and of the consumer. As one example our active formulations required to be protected from moisture during the storage and transportation. Developing sustainable packaging with intime amazing design has definitely been the biggest challenge of the project.
Recèrca: We follow the scientific method to develop our initial value proposition. From formulation to packaging design several tests have been done to ensure product efficacy, great design and amazing customer experience. We benchmark our products with highest standards in the market. From formulation stand point Bethru follows the highest manufacturing practices in product development and production. From packaging side the most recent materials technologies have been chosen and proven.
Inspiracion: Bethru envisions conscious and sustainable world, where plastic usage is significantly reduced through the development of more sustainable home care solutions. Scientific research leaves no illusions and a new approach must be implemented. Bethru provides a supply chain ensuring a high level of responsibility and commitment in terms of material, recycling, reutilization and carbon management. An inspiration for the project design came from nature by using its colors beauty and properties.
Durada del Projècte: The project started in Poland in April 2021 and finished in March 2022 by being ready to launch it in the european market
Flux Operacional: BETHRU products allow customers to have a clean house using trendy and nice-looking products while minimizing their impact on the environment, saving space and money. One effervescent tablet when in contact with water and dissolve in few minutes gives you 300ml of harmless cleaning product. The bottle is to be used multiple times which intends to remove plastic from the system. It is an amazing alternative for the market products offered by traditional brands.
Membres de l'Equipa: brand concept: Rui Bento
visual design concept: Izabela Jurczyk
graphic design: Studio Design
production of photos and film: Robert Przybysz
Crèdits d'Imatges: Image #1: Photographer Robert Przybysz
Image #2: Photographer Robert Przybysz
Image #3: Photographer Robert Przybysz
Image #4: Photographer Robert Przybysz
Image #5: Photographer Robert Przybysz
Video: Robert Przybysz
pdf: studio design