Lo dissènh Audemars Piguet Design Interior de Musèu per Atelier Brueckner es un laureat autfo estimfo del prestigfo 2022 A' Design Award d'Aur dins la Categoria de Competfo Interior.
AurInterior· 2022
Audemars Piguet Design Interior de Musèu
Client : Audemars Piguets
Laureat del A' Design Award d'Aur dins la Categoria Interior
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A prepaus de Audemars Piguet Design Interior de Musèu
Musee Atelier Audemars Piguet es un interior de musèu creat per un fabricant de mòstras soís. L'exposicion cobrís 1 100 mètres carrats e se situa a Le Brassus, en Soïssa, lo vilatge ont l'entrepresa foguèt fondada. Los visitaires seguisson un percors en espirala fluïd amb una narracion compausada, e cada capítol a son pròpri lengatge de design. D'escupturas, d'automats e d'installacions cineticas donan de ritme a l'exposicion, que's visualament ligada al païsatge environant. Los rebats e las ombras cambian segon l'ora del jorn e la sason.
La Reconoissença
A prepaus del A' Design Award d'Aur
Audemars Piguet Design Interior de Musèu a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Audemars Piguet Design Interior de Musèu siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Audemars Piguet Design Interior de Musèu crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.
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Kit de premsa
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- Proprietats Unicas
- The Musee Atelier Audemars Piguet immerses visitors in the Swiss watch manufacturers past, present and future. It is situated in the historical location where the company was established: the small village of Le Brassus. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language.
- Dimensions e Embalatge
- The exhibition area is 1,100 sqm.
- Etiquetas
- Watch, Audemars, Piguets, craftmanship, luxury
- Tecnologia de Produccion
- Optically flowing transitions characterise the exhibition. Depending on the time of day and the season, the overall impression changes. Reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the rhythmically flowing route as a flowing continuum with a composed narration. Each chapter has its own design language and is introduced by an interlude, a mechanical sculpture or an artistically designed display item.
- Desaffo de Dissènh
- Premium Swiss watchmaker Audemars Piguet stands for meticulous precision, use of the highest quality materials and the best craftmanship. These values were translated into the spacial design and the visitor experience. Creating these innovative concepts and bringing them to life is not only a magical process, but also requires a lot of preparation: from floorplans and renderings to models and planning of technical details.
- Recèrca
- The scenography of the museum shows the milestones of the brands development and related technical innovations as well as the entire design process. This starts from the origins of watch making in the Vallee de Joux, passes over the escapements and the complications by putting emphasis on the Royal Oak series.
- Inspiracion
- The visitors immerse the Swiss watch manufacturers past, present and future. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language. The history of the company serves as a starting point of the narration. Visitors travel through the building as they would through the spring of a timepiece.
- Durada del Projècte
- The Musee Atelier Audemars Piguet is situated in the historical location where the company was established: the small village of Le Brassus, Switzerland. It was finished in June 2020.
- Flux Operacional
- The scenography offers a diverse experience of watchmaking with crescendos, highpoints and contemplative moments. Various sculptures, automata and kinetic installations give rhythm to the exhibition, which is optically linked to the surrounding landscape.
In the heart of the spiral, visitors approach the Complications. They are demonstrated by mechanical installations and give visitors a feeling about the complexity of the watch mechanisms. Eight watches with Grande Complications are placed around the Universelle, the most complicated watch that Audemars Piguet has ever created. - Membres de l'Equipa
- Wassim Melki
Sungha Kim - Crèdits d'Imatges
- General Planning, Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER
Light Planning with: LDE Belzner Holmes
Media Planning with: medienprojekt p2
Architecture: BIG Bjarke Ingels Group
Photography: Giovanni Emilio Galanello
Illustrator: Benjamin Guschlbauer
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