DamoWang Taurine Energy Drink Embalatge de Boisson Energetica per Chi Forest

Lo dissènh DamoWang Taurine Energy Drink Embalatge de Boisson Energetica per Chi Forest es un laureat autfo estimfo del prestigfo 2022 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2022

DamoWang Taurine Energy Drink Embalatge de Boisson Energetica

per Chi Forest

Client : Genki Forest (Beijing) Food Technology Group Co., Ltd.

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

15,898

Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de DamoWang Taurine Energy Drink Embalatge de Boisson Energetica

Tèxte del Libre : La Boisson Energetica a la Taurina DamoWang es una beguda foncionala presentada dins una canèla de fèrri de 250 millilitres. La canèla fa 65,6 per 91,8 millimètres e es fabricada amb una impression transparenta d'aut lustre sus metal. L'illustracion mòstra una figura inspirada per Chiyou, un guerrièr de la mitologia chinesa, acompanhada d'un gèst de pols levat que sugerís fòrça e confiança. La beguda conten ginseng e lici de China (baias de wolfberry), èrbas tradicionalas utilizadas per restablir la vitalitat. La canèla de metal, de forma familiara, es aisida de tenir e se rafresquís rapidament.

La Reconoissença

A prepaus del A' Design Award de Bronze

DamoWang Taurine Energy Drink Embalatge de Boisson Energetica a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que DamoWang Taurine Energy Drink Embalatge de Boisson Energetica siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. DamoWang Taurine Energy Drink Embalatge de Boisson Energetica satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The majority of the consumers choose energy drinks to refresh themselves under extreme circumstances. But they usually feel exhausted after the effect wears off. The product tried to solve that by especially adding traditional Chinese herbal medicines Ginseng and Chinese wolfberry that is used to replenish the vitality of the body. Moreover, designers use the packaging itself to give a direct psychological hint through images and gestures. The thumbs-up gesture intends to show that you are amazing and unbreakable.
Dimensions e Embalatge: 65.6mm x 91.8mm
Etiquetas: Branding, Packaging, Chinese National Tide
Tecnologia de Produccion: High gloss iron transparent printing can on iron cans.
Desaffo de Dissènh: There are many technological limitations in iron cans and it would take a lot of effort to change the layout and color during the production proofing stage. In order to find the best color and the rate of reflection, designers spent a week in the factory constantly adjusting various variables such as the hue of a color, the iron permeability and multi-standard point calibration during the printing process.
Recèrca: The Chinese meaning of DAMOWANG is an invincible person with extraordinary ability. However, designers have encountered difficulties in interpreting DAMOWANG through IP image. Designers hope to put it into practice on a specific Chinese historical figure instead of creating a figure out of thin air. Because they supposed that a character created out of thin air can't convince users to believe. They hope that as an energy drink, it can gain trust from users. Therefore, designers chose Chiyou after comprehensive evaluation by investigating the stories of Chinese Shinhwa and ancient historical figures. The image of Chiyou created by designers refers to the image depicted on the stone tablets of Han Dynasty, with a bit sense of martial arts. Designers want to encourage our customers to believe in themselves and find their inner DAMOWANG. Anyone can be a DAMOWANG and it can help you get there.
Inspiracion: The packaging inspiration comes from Chinese traditional mythological figure: Chiyou. He was one of the creators of Chinese culture, also known as the god of war and the inventor of the cold weapons (bows and arrows, axes).The packaging delivers a message that the ancient God of War cheered and praised for the hardworking Chinese people.It is believed that his legend can encourage young people and help them succeed in daily work.
Durada del Projècte: The project started in August,2021 and was completed in February, 2022.
The design was completed in December, 2021. The production location is Shanghai, China.
Flux Operacional: It pursues a traditional packaging form, iron cans, rather than innovating another form because it wants Chinese consumers to be familiar as a functional beverage. It chose 250mL iron cans for better holding experiences. Metal packaged drinks feel more powerful when grasping than plastic or glass ones. Also, they taste a lot better when they serve cold，iron cans are quicker to cool in fridges, so that consumers can enjoy the fresh more easily.
Membres de l'Equipa: Yushu Zhang, Yiqun Tang
Crèdits d'Imatges: Yushu Zhang, Yiqun Tang