Lo dissènh Satine Jersey Fonction Primària : Emballatge de Lach per Blackandgold Shanghai es un laureat autfo estimfo del prestigfo 2022 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.
FèrreEmbalatge· 2022
Satine Jersey Fonction Primària : Emballatge de Lach
Client : Yili Group
Laureat del A' Design Award de Fèrre dins la Categoria Embalatge
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A prepaus de Satine Jersey Fonction Primària : Emballatge de Lach
Tèxte del Libre : Satine Jersey es un emballatge concebut per un produit de lach Jersey de gama superiora. La concepcion utiliza un estil Art Deco per exprimir lo luxe e per reflectir l'origina del lach. Lo fons es cobèrt d'un vèrd Satine e lo logò es tractat en aur. D'illustracions en linha dauradas mòstran un paisatge britanic e una fèrma laitièra de Jersey, encaissats pel London Eye. Lo nom del produit es plaçat dins un motiu de cira de sagelatge europenc per suggerir la tradicion britanica. L'embalatge intèrn es fach en papièr d'alumini e la boita exteriora en papièr argentat iridescent.
La Reconoissença
A prepaus del A' Design Award de Fèrre
Satine Jersey Fonction Primària : Emballatge de Lach a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Satine Jersey Fonction Primària : Emballatge de Lach siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Satine Jersey Fonction Primària : Emballatge de Lach merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Darrièr lo concèpte
Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- Satine launches its first ever Jersey milk to enhance its image as leading premium milk brand in China. Satine imports Jersey cattle from Jersey and brings them up in Inner Mongolia in order to produce the most premium milk on the market. To highlight its origin and premium feature, the packaging conveys the British style and Jersey dairy farm in an artistic way to justify its premium price.
- Dimensions e Embalatge
- Inner pack: Width 346mm x Depth 104mm x Height 121mm
Box: Width 45mm x Depth 45mm x Height 218mm - Etiquetas
- Packaging, milk, premium, China, Jersey
- Tecnologia de Produccion
- Inner pack: Aluminium foil without white ink
Box: Iridescent silver paper - Desaffo de Dissènh
- Jersey cattle is the USP of the product, and it is essential to convey this message. Chinese consumers barely know about the landscape of Jersey, but it is possible to educate them that Jersey is British Crown Dependency. So we decide to put British elements on packaging to create the British feel and suggest the origin.
- Recèrca
- In terms of pure milk category, most of the brands are using the traditional elements such as cow, farm and milk splash in a common method. However, Satine Jersey Milk is a high-end pure milk and its origin is Jersey, so how to help consumers to realize its premiumness and unique selling point compared with other milk? Within the category, cow and farm are often treated realistically. Therefore, we use artistic way to create the differentiation, and we find out the exquisite art style art deco is the best match.
- Inspiracion
- The packaging is inspired by Art Deco which represents luxury and glamour. It matches Jersey milk's luxurious image. The background color is covered in Satine Green. Its logo is treated in gold. The illustration demonstrates British landscape and Jersey dairy farm in golden line to communicate its origin in a premium way. The product name is framed in sealing wax to reflect its British tradition. Its nutrition value is presented as well.
- Durada del Projècte
- The project started in February, 2020 and the product is launched in April, 2020.
- Flux Operacional
- The box is framed by The London Eye in Art Deco style. Within the frame, it mixes the tourist attraction of the Great Britain. and the environment of Jersey dairy farm. The illustration is covered by a tradition European sealing wax that seals the British style into the product.
- Membres de l'Equipa
- Creative Director: Yang LI
Designer: Xuying ZHANG
Designer: Yu KANG
Illustrator: Nicolas DAMIENS
3D rendering: Jianhui CHEN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG - Crèdits d'Imatges
- All photos credits to blackandgold Shanghai, 2022.
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