Amaro Botiga d'Estil de Vida per Leticia Nobell

Lo dissènh Amaro Botiga d'Estil de Vida per Leticia Nobell es un laureat autfo estimfo del prestigfo 2022 A' Design Award d'Argent dins la Categoria de Competfo Interior.

ArgentInterior· 2022

Amaro Botiga d'Estil de Vida

per Leticia Nobell

Client : Amaro

Laureat del A' Design Award d'Argent dins la Categoria Interior

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Lo Concèpte

A prepaus de Amaro Botiga d'Estil de Vida

Las novèlas boticas fisicas Amaro reflectisson una marca d'estil de vida destinacion, connectant las femnas a la mòda, lo design, la tecnologia, la beutat e lo ben-estar en diferentas categorias dins un agençament fluid. Las corbas e las linhas femininas d'una femna, la simplicitat dels materials bruts e l'integracion de la natura an inspirat aqueste design, ont la clienta se sentirà benvenguda e divertida dins un espaci qu'es, al meteis temps, minimalista e ric, tecnologic e confortable, modèrne e caud, transformant los opposats en complements.

La Reconoissença

A prepaus del A' Design Award d'Argent

Amaro Botiga d'Estil de Vida a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Amaro Botiga d'Estil de Vida siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Amaro Botiga d'Estil de Vida es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
Dimensions e Embalatge: Total floor area is 1300 square meters
Etiquetas: Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
Tecnologia de Produccion: The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
Desaffo de Dissènh: The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
Recèrca: We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
Inspiracion: Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
Durada del Projècte: The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
Flux Operacional: The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
Membres de l'Equipa: Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas
Crèdits d'Imatges: Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso