Secret Behind Magic Embalatge de Frucha Seca per Stora Enso China Packaging

Lo dissènh Secret Behind Magic Embalatge de Frucha Seca per Stora Enso China Packaging es un laureat autfo estimfo del prestigfo 2022 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2022

Secret Behind Magic Embalatge de Frucha Seca

per Stora Enso China Packaging

Client : Stora Enso China Packaging

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

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Lo Concèpte

A prepaus de Secret Behind Magic Embalatge de Frucha Seca

Secret Behind Magic es un embalatge de tipe "blind box" per de frucha seca mescladas. Lo grafisme de la bóstia exteriora utiliza de linhas coordenadas e tres colors primàrias, inspiradas de la composicion de Mondrian, combinadas amb un ton simulat de papièr kraft marron. Lo design transmet l'idèa d'una nutricion equilibrada e sanitosa d'un biais simple. Las bóstias interioras seguisson las meteissas colors e apondon d'illustracions de personatges de dessenh animat per un jòc de ròtle. Un mecanisme de levament intèrn pòrge cada bóstia interiora fins a la dobertura, de sòrta que totas las bóstias pòdon èsser tiradas una après l'autra. Se utiliza de cartrom de grada de contacte alimentari e d'encre de soja.

La Reconoissença

A prepaus del A' Design Award de Bronze

Secret Behind Magic Embalatge de Frucha Seca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Secret Behind Magic Embalatge de Frucha Seca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Secret Behind Magic Embalatge de Frucha Seca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Inspired by Mondrian composition, outer box graphic consists of well coordinated lines and three primary colors, integrate with simulative brown kraft paper color appropriately, bring the product attributes to end consumers in a imperceptible way: balanced and healthy nutrition from mixed nuts. Inner box maintains same color schemes, integrate with cartoon character illustration, by means of funny take out and role play game, enhanced the entertaining interaction.
Dimensions e Embalatge: Outer Box Size: 106 X 83 X 110 mm
Top and Bottom Inner Box: 49.5 X 35 X 50 mm
Left Inner Box Size: 49.5 X 35 X 53 mm
Etiquetas: Nuts Packaging, Blind Box, Interactive Packaging, Crossing Dressing, Snacks Packaging
Tecnologia de Produccion: All paper materials are food contact grade white board. Inner automatic lifting mechanism are made by 300gsm CKB and elastic string which has suitable tenacity, to meet the functional requirements, coated with water base high abrasion matt varnish to achieve the function of ink protection. Printed by food grade soy ink.
Desaffo de Dissènh: Brand owner want to build a whole new blind box concept with good customer experience, not only good graphic pattern, but also interactive playing experience. the biggest challenges are to realize the automatic lifting mechanism, and coordinate the role play game element with inner boxes appropriately .
Recèrca: Magic Box is a new blind box brand grew rapidly in the past 2 years. Brand owner want to introduce new product concept into traditional blind box: not only graphic attraction, but also different interactive experiences.
Inspiracion: Inspiration comes from Mondrian Composition with Red, Blue, and Yellow, advocate abstraction and simplicity, emblematic of natural force and spirit of pursuing inherence. Utilizes the essential ordinary elements to reveal the power of mystery. Elucidate the aesthetic thought of neoplasticism by modeling, balance, color, social psychology and artistic psychology.
Durada del Projècte: The project started in June 2020 and launched in April 2021 Beijing, China.
Flux Operacional: After tear off the tearing line and open the cover plate, consumers can pull out the inner box through the open hole by the finger hole, and other inner boxes will be pushed to the open hole place by inner automatic lifting mechanism one by one, thus, all box can be pull out. A role play game is ready to begin via permutations, combinations and twisting. Interesting interaction during all playing experience.
Brevets: Structure utility model patent copyright belongs to Stora Enso China Packaging
Membres de l'Equipa: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Honglai Gong
Graphic Manager: Hong Zheng
Graphic Designer: Xiaoli Cui
Structure Designer: Simei Liu
Animation production: Cheng Yang