Strong Tiger Embalatge de Licor per Tiger Pan

Lo dissènh Strong Tiger Embalatge de Licor per Tiger Pan es un laureat autfo estimfo del prestigfo 2022 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2022

Strong Tiger Embalatge de Licor

per Tiger Pan

Client : Beijing Shunxin Agriculture Holding Co., Ltd.

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

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Colors

Lo Concèpte

A prepaus de Strong Tiger Embalatge de Licor

Strong Tiger es un dessenh d'embalatge en edicion limitada per un baijiu chinés. Lo dessenh marca l'Annada del Tigre dins lo Zodiac chinés. Lo cap del tigre es dessenhat de forma abstracha, inspirat per un casc de samurai del periòde dels Estats en Guèrra al Japon. De linhas dreitas e agudas donan forma al còs de la botelha e exprimisson un caractèr fèrm e inflexible. La botelha es facha en veire, çò que ajusta de lustre e de textura a la superfícia e distingue lo produit de las botelhas en ceramica. Una color viva e una disposicion clara de las informacions ajudan los crompaires a reconéisser lo produit d'un cop d'uèlh, de luènh.

La Reconoissença

A prepaus del A' Design Award de Bronze

Strong Tiger Embalatge de Licor a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Strong Tiger Embalatge de Licor siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Strong Tiger Embalatge de Licor satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox.
Dimensions e Embalatge: Width 71.5mm x depth 92.5mm x height 393mm
Etiquetas: Chinese Baijiu, Calligraphy, Bottle, High End, Tiger Pan
Tecnologia de Produccion: The glass material will differentiate the Chinese Baijiu from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The strict control of color printing and number results in a good display of product's quality.
Desaffo de Dissènh: The tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
Recèrca: The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
Inspiracion: Inspired by the Takeda Shingen samurai helmet during the Warring States Period in Japan, the tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design. The sharp straight line of the body conveys a tough carcass and the uncompromising spirit of a tiger; an unyielding attitude held by NiuLanShan.
Durada del Projècte: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Flux Operacional: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Membres de l'Equipa: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Image Editing: Kelin Tan
Image Editing: Chao Ma
Technical Direction: Zhangkun Xie
Crèdits d'Imatges: Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan