Lo dissènh XinJiHao 10 Embalatge de Tè per Evan Chen es un laureat autfo estimfo del prestigfo 2022 A' Design Award d'Aur dins la Categoria de Competfo Dissènh d'Embalatge.
AurEmbalatge· 2022
XinJiHao 10 Embalatge de Tè
per Evan Chen
Client : Bama Tea Co., Ltd
Laureat del A' Design Award d'Aur dins la Categoria Embalatge
Laureat de Prèmi Verificat
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A prepaus de XinJiHao 10 Embalatge de Tè
Dins lo procès d'extraccion de la torta de tè de dètz ans gardada dins lo magasin sec interior, los consomadors dobron la bòstia de tè dempuèi la linha en crotz daurada, coma se dobrián l'edat d'aur de dètz ans. Lo motiu de montanha de la bòstia exteriora e l'escultura tridimensionala de montanha del recipient interior representan respectivament la montanha que lo tè a atravessat dins lo procès de transpòrt e la montanha qu'a vist nàisser lo tè, fasent d'aqueste ancian tè Pu'er un recipient amb una memòria unica.
La Reconoissença
A prepaus del A' Design Award d'Aur
XinJiHao 10 Embalatge de Tè a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que XinJiHao 10 Embalatge de Tè siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. XinJiHao 10 Embalatge de Tè crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.
Darrièr lo concèpte
Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains. Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea.
- Dimensions e Embalatge
- 3000mm*3000mm*3000mm
- Etiquetas
- logo，packaging，illustrations，graphics
- Tecnologia de Produccion
- Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea. We introduce this unique shape into the design of tea canister, and at the same time, we also integrate the rolling mountain image of Yunnan Province into the design, symbolizing the mountains that breeds those tea.
- Desaffo de Dissènh
- How to combine the quality of "Black Gold Decade" with visual expression.
- Recèrca
- This is a product of Pu'er tea from Yunnan Province, China. Pu'er tea has a long history. As early as 3000 years ago in the early Zhou Dynasty, Pu groups, the ancestors of Yunnan Province, had already recorded offering tea to King Wu of Zhou Dynasty. The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains.
- Inspiracion
- Pu'er tea has the characteristics of becoming more fragrant as it ages. Pu'er tea stored for a long time has a more unique flavor, so it has higher tasting value. This product selects an aged Pu'er which has been stored for ten years. We selected The Chinese character "ten" from the movable type printing block, one of the Four Great Inventions of ancient China, and combined the product’s most important concept ten with the main picture of outer packaging and the opening mode of packaging.
- Durada del Projècte
- The project was launched in Suzhou in March 2021.
- Flux Operacional
- The packaging uses The Chinese character "ten" to skillfully divide the picture into four modules. The upper module turns left and right respectively from the middle line, revealing the golden inner box loaded with abstract mountain sculpture. In the process of taking out the ten-year-old tea cake stored in the internal dry warehouse, consumers open the tea box from the golden cross line, as if opening the golden age of ten years.
- Brevets
- BamaTea
- Membres de l'Equipa
- WenChao Wang
JinFei Yang
BaoHui Qiu
ShengXing Tang
Evan Chen
Ziming Guo
Lei Huang
Guojin Chen - Crèdits d'Imatges
- BamaTea
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