Lo dissènh Plant Selected Embalatge de Beguda Vegetala per Blackandgold Shanghai es un laureat autfo estimfo del prestigfo 2022 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.
BronzeEmbalatge· 2022
Plant Selected Embalatge de Beguda Vegetala
Client : Yili Group
Laureat del A' Design Award de Bronze dins la Categoria Embalatge
Laureat de Prèmi Verificat
Verificar l'Estat del Prèmi per #126422Lo Concèpte
A prepaus de Plant Selected Embalatge de Beguda Vegetala
Plant Selected es un embalatge per una beguda vegetala. La botelha es fabricada en PET e recobèrta d'una pellícula mata, e mesura 60 mm de larg, 60 mm de prigond e 177 mm d'auçada. Lo design seguís un estil minimalista inspirat pel design escandinau, amb una vasta zòna d'espaci blanc. L'avantatge clau, 6 grams de proteïna per 100 mililitres, es indicat clarament. Fòrça begudas vegetalas utilizan de grafismes cargats que mostran los ingredients e d'imatges del produch. La disposicion calma de Plant Selected vòl se destacar sus l'estagèra e presentar la beguda coma nutrición vegana.
La Reconoissença
A prepaus del A' Design Award de Bronze
Plant Selected Embalatge de Beguda Vegetala a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Plant Selected Embalatge de Beguda Vegetala siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Plant Selected Embalatge de Beguda Vegetala satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Darrièr lo concèpte
Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- In China, plant-based beverage market has become highly homogeneous, and the customer perceived value of these traditional drinks is low. Plant Selected enhances its perceived value by claiming itself as vegan nutrition provider, instead of communicating ingredients and authenticity just like competitors. When displayed on shelves, its minimalism packaging can stand out among the competitors with busy and conventional design code. Additionally, Plant Selected introduces the concept of Plant Milk to China market to compete with milk category.
- Dimensions e Embalatge
- Width 60 mm x Depth 60 mm x Height 177 mm
- Etiquetas
- Packaging, Plant-based Beverage, Soy milk, China, Minimalism
- Tecnologia de Produccion
- PET bottle covered with Matte film
- Desaffo de Dissènh
- Our goal is to reposition Plant Selected as vegan nutrition provider. Therefore, we need to find a way to not differentiate Plant Selected from traditional plant-based beverages but also show its nutrition superiority than milk (Plant Selected 6.0g/100mL vs milk 3.0-4.0g/100mL). To overcome this challenge, we looked forwards the products from other categories that communicates healthy lifestyle. Besides, we viewed the social media accounts of the healthy lifestyle influencers to find out what products they like to use in daily life.
- Recèrca
- To stand out among the fierce competition, Plant Selected switched its positioning from soy milk expert to vegan nutrition provider targeting at consumers caring about their health and shape. We gathered the insights from client research that the target audience focus on ingredients and benefits. Then, we did the desk research to understand the competitors as well as the design cue from other categories such as trendy 0 sugar yogurt, etc. We proposed several creative directions with design references and discussed with client to narrow down to one direction.
- Inspiracion
- The Plant Selected packaging is inspired by Scandinavian Design. To follow the rising health consciousness, clean label and 0 additives have become popular in food and beverage category. While the plant-based beverage category remains quite traditional. Therefore, we select the minimalism design to distinguish Plant Selected from other competitors and convey the brand promise of high protein and no additives by leaving a large area of white space.
- Durada del Projècte
- In 2019, the project started in September and finished in January, 2020
- Flux Operacional
- Plant-based beverages, especially soy milk, are quite popular in China. Their packaging are always presenting ingredient and product shot, highly homogeneous. Plant Selected's new packaging uses the minimalism design to stand out on the shelf. The key benefits are displayed on packaging directly. It creates a differentiation from competitors.
- Membres de l'Equipa
- Creative Director: Yang LI
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN
Motion: Sheng WAN - Crèdits d'Imatges
- All photos and video credits to blackandgold Shanghai, 2021.
Patrocinat
Explorar mai luònh que Designers.org
Descobrfo de prodfo, de servicis e d'oportunitats de nòstres partenaris publicitaris.
Mai de descobèrtas
Concèptes aparentats
Explorar mai de concèptes premiats de la meteissa categoria, seleccionats pel merite.
